Senior Data Analyst

3 weeks ago

Austin, United States Atmosphere TV Full time

About Atmosphere:

Atmosphere is the world’s #1 streaming service for businesses, offering 30+ channels of engaging, audio-optional TV. From news, sports and nature to viral videos, art and more, Atmosphere delivers fresh programming designed to elevate any business space. Our company was built from the ground up to create unparalleled value for advertisers and next-level entertainment for companies around the globe.

About the Team & Role:

We’re looking for a Sr. Data Analyst to join our lean-and-mean centralized Data & Analytics team at Atmosphere.  

We are a full-stack operation, responsible for the end-to-end ingestion, transformation and distillation of 1+ billion daily analytics events into actionable insights and models that drive value for internal business teams and external partners alike.  

We play a critical role in assessing the health and profitability of Atmosphere’s massive digital out-of-home network, one that reaches 150M+ viewers annually across a fleet of 70K+ streaming devices. 

The ideal candidate for this role -

  • Understands the importance of a clean data foundation and has hands-on experience developing and maintaining data structures (e.g. lakes, warehouses, pipelines) in support of fast, consistent and accurate data delivery
  • Can separate information from noise within a truly Big Data environment, and knows how to manage frameworks that facilitate this process at scale
  • Works smart across a range of analytical tools and methodologies, understanding the massive potential of GenAI while acknowledging it doesn’t need to be the answer for, like, everything
  • Has a narrative-oriented approach to report building and analysis, and possesses a strong ability to connect changes in top-level metrics to underlying drivers and use compelling visualizations to drive home key findings
  • Has a bias toward actionability of analysis, making the business better by recommending executable tactics that support the overarching strategy
  • Knows how and when to effectively engage with stakeholders and teammates, viewing themselves as a partner in the decision-making process and building trust through goal alignment, process transparency, and world-class output

This is an on-site role in Austin, TX  Availability to be in-office 4-5 days a week is required.

Role Responsibilities:

  • Establish the foundation for our advertiser-facing data product, making Atmosphere a value-added partner in both ad campaign strategy and delivery.
  • Drive strategic campaign reporting initiatives related to audience exposure, ROAS, brand awareness, and incrementality measurement.
  • Ensure we are maximizing the potential of our ad inventory through sellthrough and marketplace pricing analysis.
  • Identify opportunities for growth within our programmatic ads funnel, from auction bidding & ad serving strategies to potential breakage.
  • Assess tradeoffs between ad monetization levers and the broader viewer experience as a Content First streaming service.
  • Partner with Ad team department leaders to identify and monitor performance KPIs that consider strength of process and strength of results.
  • Thoughtfully grow and maintain source-of-truth reporting data marts for our ads products, and be a proactive investigator of potential data quality and freshness issues.

Requirements:

  • 4+ years experience working in an analytical role, with 2+ years leading cross-functional data projects
  • Expert SQL skills including knowledge of advanced analytical functions, database table management and general query optimization best-practices
  • High level of proficiency with BI reporting platforms like Tableau, Looker, Sigma
  • Hands-on experience with Python and common analytical libraries - numpy, pandas, matplotlib, scikit-learn, etc
  • Knowledge of statistical concepts, ideally with experience in A/B testing experiment design and measurement
  • Experience with pipeline management and orchestration tools - e.g. Airflow, dbt - is a plus
  • Effective written and verbal communication skills

Compensation and Benefits

  • Competitive salary
  • Company equity
  • Competitive insurance plans
  • Company 401(k) with employer matching
  • Flexible time-off policy

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