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Marketing Internship

3 months ago

Clifton Park, United States GTM Payroll Services, Inc. Full time

GTM Payroll Services Inc. specializes in easy-to-use payroll and human capital management (HCM) solutions, as well as Human Resources consulting. We pride ourselves on our commitment to excellence, ecstatic clients, a better way and are dedicated to nurturing talent in our team. We are currently looking for an enthusiastic and motivated Marketing Intern to join our Marketing department in the summer of 2025.

Role Overview:

As a Marketing Intern, you will support our Marketing department in coordinating and executing a wide range of marketing initiatives. You will be involved in the development of marketing communications, email marketing campaigns, digital marketing, website management, branding initiatives, and more. This internship is an excellent opportunity for someone looking to gain practical experience and make a meaningful impact.

Key Responsibilities:

  • Assist in the planning and execution of marketing campaigns.
  • Utilize marketing automation platforms to design and deploy campaigns aimed at lead generation, revenue growth, and customer retention.
  • Monitor website performance and analyze conversion metrics.
  • Support website enhancements by reviewing and updating content, and proposing new ideas for improving usability and functionality.
  • Assist in managing website SEO efforts.
  • Contribute to the creation of written, video, and image content for various marketing channels.
  • Perform market analysis and research on competitors.
  • Write copy for social media posts, promotional emails, and other marketing collateral.
  • Participate in brainstorming sessions to generate innovative marketing ideas.
  • Measure and report on the effectiveness of marketing initiatives.
  • Update marketing collateral as needed.
  • Conduct research related to pricing, competition, and list management.
  • Perform other duties as assigned.
Qualifications:
  • Currently pursuing a degree in Marketing, Business, or a related field.
  • Successful completion of introductory courses in marketing or business.
  • Familiarity with Google Analytics, AdWords, and SEO, with the ability to analyze data.
  • Strong computer skills, including proficiency in Microsoft Office (Word, Excel, PowerPoint).
  • Basic knowledge of HTML.
  • Experience with WordPress and marketing automation platforms is a plus.
  • Excellent verbal and written communication skills.
  • Understanding of current online marketing concepts, strategies, and best practices.
  • Experience with email marketing and social media platforms.
  • Analytical, well-organized, and detail oriented.
  • Exceptional interpersonal skills with a positive attitude and eagerness to learn.
What We Offer:
  • Hands-on experience in a professional accounting environment
  • Mentorship and guidance from experienced professionals
  • Opportunity to apply classroom knowledge to real-world situations
  • Potential for future full-time employment opportunities
  • A collaborative and supportive work culture