Associate Brand Manager, Redemption

2 weeks ago

Stamford, United States WJ Deutsch & Sons, Ltd. Full time
Job Details

Job Location
201 TRESSER BLVD SUITE 500 - STAMFORD, CT

Description

CHEERS Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022, 2023 and 2024.

Deutsch Family Wine & Spirits' Stamford office currently seeks an Associate Brand Manager for Redemption Whiskey.

Redemption is an innovative whiskey brand committed to crafting flavorful, rye-forward whiskeys that excite consumers with a range of new innovations in our pipeline. We've gained category share, increased sales and brand health - but we have much more growth ahead, as we are looking to shake up the whiskey category.

We are seeking an Associate Brand Manager to join the Redemption brand team and help lead this brand to new heights. Status quo will not deliver our ambition - we want someone who thinks differently, takes calculated risks, is bold in action and drives for results. We are looking for a consumer-orientated marketer with a combination of strategy, creative capability, analytical skill, flair and commercial orientation. Someone with a passion for the whiskey category to work with the Senior Brand Manager to rally belief around this iconic brand.

The type of person we are seeking is already excited by the whiskey category, is curious about our consumers and is energized by the prospect of creating a new legacy. They are a strong, instinctive marketer - a leader with a point of view who sees possibility and can articulate it with clarity and passion, such that it inspires followership and enrollment from others. Someone who thoughtfully builds great relationships at all levels

Reporting to the Senior Brand Manager, Redemption, the Associate Brand Manager will function as the brand champion with P&L responsibility. The ABM will be responsible for the planning, development, and implementation of consumer marketing activities to enhance the growth and profitability of their brand. The ABM is expected to be able to have influence with functions and entities that work closely with the spirits brand team.

Qualifications:
  • BS/BA degree in marketing
  • Minimum of 2 years marketing experience (preferred)
  • Ability to function effectively in a fast-paced, multi-faceted business environment
  • Strong analytical skills (can readily identify insights in ships/deps/consumption data and translate to action)
  • Experience managing an A&P budget
  • Excellent written and verbal communication skills, including strong presentation skills
  • Deadline oriented self-starter who is proactive and holds self to high standard of work quality
  • Excellent project management skills
  • Ability to interface efficiently at all levels of the organization and distributor network
Responsibilities:
  • Responsible for development and execution of strategic and annual marketing plans which address all aspects of the marketing mix including P&L's, pricing, and promotion
  • Responsible for the delivery of volume, share and profit objectives consistent with overall brand strategy
  • Work closely with Commercial marketing to identify opportunities to expand the business in existing channels of trade
  • Management of internal and external resources pertaining to digital media, social media, and creative.
  • Ensure accurate and timely monthly updates and provide analysis and recommendations when sales vary from forecast.
  • Interface on a consistent basis with Commercial Marketing, PR, Finance, and Production to rapidly identify problems/opportunities and take appropriate action as warranted
  • Interface with Senior Management / Executives
  • Represent brand at trade functions and consumer events
What We Offer:
  • Competitive compensation
  • Career development opportunities
  • Medical, dental, vision and life insurance, PTO
  • 401 (k) match
  • Product allowance to enjoy DFWS products
  • Tuition Reimbursement and a Post Secondary education scholarship program for employees' children
  • Gym reimbursement
  • Employee Assistance Program


We Value Diversity

At DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. We are constantly learning and growing from our diverse perspectives and experiences. Inclusion and diversity are not just goals for us, but the core of all we do. We welcome and consider applications from all qualified candidates as we foster a culture of inclusion that provides fair and equal opportunities for all.

About Deutsch Family Wine & Spirits

Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright; California: Force & Grace, Honest Thief, Josh Cellars, Josh Cellars Reserve, The Calling; France: Beau Joie, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray Whale Gin, Luksusowa Vodka and Cantera Negra Tequila.

Learn more about Deutsch Family Wine & Spirits at www.deutschfamily.com

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