Marketing Business Analyst

2 weeks ago

Mattoon, United States Rural King Supply Full time
About us

Rural King is America's Farm and Home Store, providing essentials to the communities we serve. With a wide array of necessities ranging from food and feed to farm and home products, Rural King serves over 130 locations across 13 states and is constantly expanding. Our annual sales exceed $2.5 Billion, and our heart beats in Mattoon, IL, home to our corporate office, distribution center, and flagship store.

One thing our customers appreciate is our unique shopping experience, complete with complimentary popcorn and coffee. It's just one way we show our appreciation for their support.

At Rural King, we value our associates and strive to create a positive, rewarding workplace. We offer growth opportunities, competitive benefits, and a people-first environment where dedicated individuals come together to serve rural communities passionately. Join us, and you'll find not just a job but a chance to grow professionally, contribute meaningfully, and make a difference in the lives of those we serve.

How we reward you

401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%

Healthcare plans to support your needs

Virtual doctor visits

Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic's Complex Care Program

15% Associate Discount

Dave Ramsey's SmartDollar Program

Associate Assistance Program

RK Cares Associate Hardship Program

24/7 Chaplaincy Services

Company paid YMCA Family Membership

What You'll do

As a Marketing Business Analyst you will be playing a critical role in driving data-driven decision making and providing insights into the marketing process. This position is responsible for generating reports, analyzing data, and identifying trends to support marketing strategies. Additionally, the Marketing Business Analyst focuses on understanding and optimizing the Loyalty program customer base and collaborating with media partners to ensure the quality and direction of Rural King's advertisements. This position requires strong analytical skills, attention to detail, and the ability to translate data into actionable recommendations.
  • Generate Relevant Reports:
    • Develop and produce reports on various aspects of the marketing process, such as campaign performance, customer acquisition and retention, channel effectiveness, and ROI.
    • Utilize marketing analytics tools and platforms to gather, analyze, and visualize data to support decision making and measure the effectiveness of marketing efforts.
  • Provide Insights into the Loyalty Program Customer Base:
    • Analyze customer data from the Loyalty program to identify key customer segments, behavior patterns, and preferences.
    • Extract actionable insights and recommendations to optimize marketing strategies and drive customer engagement, acquisition, and retention.
  • Maintain Record of Marketing Actions and Historical Events:
    • Monitor and maintain a comprehensive database of marketing actions, historical events, and trends, ensuring data accuracy and integrity.
    • Conduct regular data audits to identify gaps, inconsistencies, or areas for improvement in data collection and management processes.
  • Provide Insights and Reporting for online business and marketing performance
    • Collaborate with online site team to develop and produce reporting as needed
  • Collaborate with Media Partners:
    • Act as a liaison between Rural King and media partners, ensuring effective communication and collaboration.
    • Attend meetings with media partners to discuss advertising strategies, campaign performance, and quality control measures.
    • Provide guidance and feedback to media partners to align advertising efforts with Rural King's brand guidelines and objectives.
  • Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism.
  • Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
  • Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
  • Demonstrate behaviors that exemplify Rural King's Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
  • Use discretion and independent judgment in daily decisions while maintaining a high level of confidentiality and professionalism.
  • Actively participate in learning initiatives offered such as training programs, workshops, and webinars. Leverage these opportunities to acquire new knowledge, refine existing skills, and stay current on the latest developments.
  • Provide friendly, proactive, and professional internal and external support to others, assisting with inquiries, concerns, and issues promptly and effectively.
  • Demonstrate behaviors that exemplify Rural King's Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
  • Perform other duties as assigned.
Supervisory Responsibilities

None

Essential Qualities for Success

  • At least 1 year of relative experience or equivalent combination of experience and education.
  • Proficient with Microsoft Office Suite or related software.
  • Proficient in marketing analytics tools and platforms (e.g., Google Analytics, Adobe Analytics, CRM systems).
  • Knowledge of data visualization techniques and tools (e.g., Tableau, Power BI).
  • Familiarity with SQL and data querying languages.
  • Strong attention to detail and ability to work with large datasets.
  • Excellent verbal and written interpersonal and communication skills.
  • Demonstrated ability to adapt in a fast-paced environment.
  • Strong analytical and problem-solving skills.
  • Excellent organizational skills and attention to detail.
  • Demonstrated behaviors must reflect integrity, professionalism, and confidentiality.
Physical Requirements
  • Ability to maintain a seated or standing position for extended durations.
  • Capability to lift 15 pounds periodically.
  • Able to navigate and access all facilities.
  • Skill to effectively communicate verbally with others, both in-person and via electronic devices.
  • Close vision for computer-related tasks.


Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

  • Credit Analyst

    4 months ago

    Mattoon, United States First Mid-Illinois Bancshares Full time

    Responsible for completion of loan credit analyses for new and existing commercial and ag loan relationships. Conduct financial statement review for loan officers, as well as comprehensive statement spreading. Responsibilities include, but are not limited to: Perform credit analyses and financial statement reviews on commercial and ag loan relationships....

  • Telecommunications Sales Professional

    1 week ago

    Mattoon, Illinois, United States JCSI Full time

    About the RoleWe are seeking a skilled and goal-driven Outbound Sales Representative to join our team. In this role, you will connect with potential customers, present innovative solutions, and help expand our reach. Your efforts will directly contribute to achieving revenue goals and strengthening customer relationships.Key Responsibilities:Conduct outbound...

  • Seasonal Warehouse Worker

    1 month ago

    Mattoon, United States United Parcel Service Full time

    SHIFT YOUR FUTURE Seasonal Warehouse Worker UPS Quick Apply Applying for this role online is quick and easy – and you could even schedule your first day of work within 10 minutes!  The steps are simple:  1) Provide some basic information to start the application process. 2) Watch a short video to see what the job is like. 3) Complete...

  • Driver Helper

    1 month ago

    Mattoon, United States United Parcel Service Full time

    SHIFT YOUR FUTURE Seasonal Driver Helper SHIFT YOUR TEAM Who exactly are UPS Seasonal Driver Helpers? As a Driver Helper this is a position where you’ll ride along with a Package Delivery Driver in our famous brown trucks and help get packages of all shapes and sizes exactly where they need to be. It’s a lot of in and out of the truck, making...

  • Driver Helper

    1 month ago

    Mattoon, United States United Parcel Service Full time

    SHIFT YOUR FUTURE Seasonal Driver Helper SHIFT YOUR TEAM Who exactly are UPS Seasonal Driver Helpers? As a Driver Helper this is a position where you’ll ride along with a Package Delivery Driver in our famous brown trucks and help get packages of all shapes and sizes exactly where they need to be. It’s a lot of in and out of the truck, making...

  • Driver Helper

    1 month ago

    Mattoon, United States UPS Full time

    SHIFT YOUR FUTURE Seasonal Driver Helper SHIFT YOUR TEAM Who exactly are UPS Seasonal Driver Helpers? As a Driver Helper this is a position where you’ll ride along with a Package Delivery Driver in our famous brown trucks and help get packages of all shapes and sizes exactly where they need to be. It’s a lot of in and out of the truck, making...

  • Driver helper

    3 weeks ago

    Mattoon, United States United Parcel Service Inc. Full time

    SHIFT YOUR FUTURESeasonal Driver HelperSHIFT YOUR TEAMWho exactly are UPS Seasonal Driver Helpers?As a Driver Helper this is a position where you’ll ride along with a Package Delivery Driver in our famous brown trucks and help get packages of all shapes and sizes exactly where they need to be. It’s a lot of in and out of the truck, making deliveries, and...

  • Driver Helper

    1 month ago

    Mattoon, United States United Parcel Service Full time

    SHIFT YOUR FUTURE Seasonal Driver Helper SHIFT YOUR TEAM Who exactly are UPS Seasonal Driver Helpers? As a Driver Helper this is a position where you’ll ride along with a Package Delivery Driver in our famous brown trucks and help get packages of all shapes and sizes exactly where they need to be. It’s a lot of in and out of the truck, making...

  • Seasonal Warehouse Worker

    1 week ago

    Mattoon, United States United Parcel Service Full time

    SHIFT YOUR FUTURE Seasonal Warehouse Worker UPS Quick Apply Applying for this role online is quick and easy – and you could even schedule your first day of work within 10 minutes!  The steps are simple:  1) Provide some basic information to start the application process. 2) Watch a short video to see what the job is like. 3) Complete...

  • Warehouse Worker

    1 week ago

    Mattoon, United States United Parcel Service Full time

    SHIFT YOUR FUTURE Seasonal Warehouse Worker UPS Quick Apply Applying for this role online is quick and easy – and you could even schedule your first day of work within 10 minutes!  The steps are simple:  1) Provide some basic information to start the application process. 2) Watch a short video to see what the job is like. 3) Complete...

  • Package handler

    1 week ago

    Mattoon, United States United Parcel Service Full time

    SHIFT YOUR FUTURE Seasonal Warehouse Worker UPS Quick Apply Applying for this role online is quick and easy – and you could even schedule your first day of work within 10 minutes!  The steps are simple:  1) Provide some basic information to start the application process. 2) Watch a short video to see what the job is like. 3) Complete...

  • Radiology Physician

    1 month ago

    Mattoon, United States Arlington HealthCare Full time

    Job ID: 9677Practice Details Seeking two BC/BE Radiologists to expand coverage into our Southern Illinois market, primarily covering one hospital in Vandalia and one busy orthopedic clinic in EffinghamThese facilities are only 30 minutes apartThe high-volume orthopedic clinic will benefit from someone with musculoskeletal interest and comfort...

  • Package handler

    1 week ago

    MATTOON, United States United Parcel Service Full time

    SHIFT YOUR FUTURE Seasonal Warehouse Worker UPS Quick Apply Applying for this role online is quick and easy – and you could even schedule your first day of work within 10 minutes!  The steps are simple:  1) Provide some basic information to start the application process. 2) Watch a short video to see what the job is like. 3) Complete...

  • Seasonal Warehouse Worker

    1 week ago

    MATTOON, United States United Parcel Service Full time

    SHIFT YOUR FUTURE Seasonal Warehouse Worker UPS Quick Apply Applying for this role online is quick and easy – and you could even schedule your first day of work within 10 minutes!  The steps are simple:  1) Provide some basic information to start the application process. 2) Watch a short video to see what the job is like. 3) Complete...

  • Package handler

    1 week ago

    MATTOON, United States United Parcel Service Full time

    SHIFT YOUR FUTURE Seasonal Warehouse Worker UPS Quick Apply Applying for this role online is quick and easy – and you could even schedule your first day of work within 10 minutes!  The steps are simple:  1) Provide some basic information to start the application process. 2) Watch a short video to see what the job is like. 3) Complete...

  • Warehouse Worker

    1 week ago

    MATTOON, United States United Parcel Service Full time

    SHIFT YOUR FUTURE Seasonal Warehouse Worker UPS Quick Apply Applying for this role online is quick and easy – and you could even schedule your first day of work within 10 minutes!  The steps are simple:  1) Provide some basic information to start the application process. 2) Watch a short video to see what the job is like. 3) Complete...

  • Seasonal Warehouse Worker

    1 week ago

    MATTOON, United States United Parcel Service Full time

    SHIFT YOUR FUTURE Seasonal Warehouse Worker UPS Quick Apply Applying for this role online is quick and easy – and you could even schedule your first day of work within 10 minutes!  The steps are simple:  1) Provide some basic information to start the application process. 2) Watch a short video to see what the job is like. 3) Complete...

  • Seasonal Warehouse Worker

    1 week ago

    MATTOON, United States United Parcel Service Full time

    SHIFT YOUR FUTURE Seasonal Warehouse Worker UPS Quick Apply Applying for this role online is quick and easy – and you could even schedule your first day of work within 10 minutes!  The steps are simple:  1) Provide some basic information to start the application process. 2) Watch a short video to see what the job is like. 3) Complete...

  • Seasonal Warehouse Worker

    1 week ago

    Mattoon, United States United Parcel Service Full time

    SHIFT YOUR FUTURE Seasonal Warehouse Worker UPS Quick Apply Applying for this role online is quick and easy – and you could even schedule your first day of work within 10 minutes!  The steps are simple:  1) Provide some basic information to start the application process. 2) Watch a short video...

  • Warehouse Worker

    1 week ago

    Mattoon, United States United Parcel Service Full time

    SHIFT YOUR FUTURE Seasonal Warehouse Worker UPS Quick Apply Applying for this role online is quick and easy – and you could even schedule your first day of work within 10 minutes!  The steps are simple:  1) Provide some basic information to start the application process. 2) Watch a short video...