Digital Marketing Manager

2 weeks ago

Frederick, United States Guitar Center Full time
Job Description

We are seeking a highly skilled and strategic Digital Marketing Manager to lead our digital marketing efforts across multiple channels. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion. This role requires expertise in paid search, paid social, paid shopping, as well as proficiency in analytics, reporting and budget management.

As a Digital Marketing Manager at Music Arts, you will be responsible for developing and executing digital marketing strategies to drive customer acquisition, conversion, and retention. You will work closely with cross-functional teams to optimize our digital advertising efforts and analyze performance data to inform decisions, stakeholder management and collaboration will be key to your success in this role.

Key Responsibilities:

Digital Strategy Development:

· Collaborate with the marketing and merchandising teams to develop and execute comprehensive digital marketing strategies aligned with business objectives.

· Conduct market research and competitor analysis to identify opportunities and trends in the digital landscape to adjust strategies accordingly.

Paid Search, Paid Social, and Paid Shopping Management:

· Strategize, execute, and optimize paid search, paid social, and paid shopping campaigns to drive qualified traffic, conversions, and revenue.

· Conduct keyword research, ad copy creation, audience targeting, and bidding strategy implementation across various platforms.

Analytics, Reporting, and Budget Management:

· Track, measure, and analyze key performance indicators (KPIs) across all digital marketing channels to assess campaign effectiveness and ROI.

· Prepare regular reports and dashboards to communicate insights, trends, and recommendations to stakeholders.

· Manage digital marketing budgets effectively, allocating resources to maximize ROI and achieve business objectives.

Conversion Rate Optimization (CRO):

· Implement CRO strategies to improve website conversion rates and lead generation.

· Conduct A/B tests, multivariate tests, and landing page optimizations to enhance user experience and drive conversions.

Marketing Automation:

· Utilize marketing automation tools to nurture leads and optimize the customer journey.

Stakeholder Management and Cross-Functional Collaboration:

· Liaise with internal stakeholders to align digital marketing efforts with broader business objectives.

· Act as a subject matter expert on digital marketing trends, technologies, and best practices, providing guidance and support to cross-functional teams.

About Music Arts

Music Arts embodies the world of creativity and music by encouraging our teammates to find their own individual sound. We strive to create lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the almost indescribable happiness that comes from playing an instrument. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

The first Music Arts was located in a small house in Bethesda, MD and run by founder Benjamin O'Brien. When Music Arts opened its doors in 1952, we offered printed music, music lessons, dance lessons, and art supplies. Ben decided shortly after opening his business that he wanted to focus on music to better serve his customers -- a decision that remains intact to this day.

Since the 1990's, Music Arts has expanded nationwide through organic growth and a series of acquisitions and mergers with other music dealers. In 2005, Music Arts joined forces with American Music to become the largest band and orchestra instrument retailer in the United States. Based in Frederick, MD, Music Arts is now part of the Guitar Center enterprise and comprises 225+ retail stores, 200+ educational representatives, and 250+ affiliate locations.

Requirements

Skills, Experience and Education:

Minimum Requirements:

  • Bachelor's degree in Marketing, Digital Advertising, Business, or a related field (MBA or relevant certifications a plus). (Equivalent experience may be substitutable)
  • Proven experience for 7 years in digital marketing, with a track record of developing and executing successful digital marketing strategies.
  • In-depth knowledge of digital advertising platforms (Google Ads, Facebook Ads, etc.).
  • Strong analytical skills and proficiency in data-driven decision-making.
  • Proficiency in marketing analytics tools such as Google Analytics.
  • Excellent communication, collaboration, stakeholder management, and project management skills.
  • Familiarity with marketing automation systems.
  • Up-to-date with the latest industry trends and best practices.


If you are a strategic thinker with a passion for digital marketing and a proven ability to drive results, we encourage you to apply for the Digital Marketing Manager position at Music Arts. Join our team and help us achieve new heights in the digital landscape. Apply now to be a part of our success story

Lovethisgigandwanttoapply?

Send your resume and cover letter today along with salary expectations

Music Arts is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by sending an email torecruiting@guitarcenter.com.

  • Digital Marketing Manager

    2 weeks ago

    Frederick, United States Music and Arts Co Defunct Full time

    We are seeking a highly skilled and strategic Digital Marketing Manager to lead our digital marketing efforts across multiple channels. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion. This role requires expertise in paid search, paid social,...

  • Digital Marketing Manager

    2 weeks ago

    Frederick, United States Guitar Center Stores, Inc. Full time

    We are seeking a highly skilled and strategic Digital Marketing Manager to lead our digital marketing efforts across multiple channels. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion. This role requires expertise in paid search, paid social,...

  • Digital Marketing Manager

    2 weeks ago

    Frederick, United States Guitar Center Stores, Inc. Full time

    We are seeking a highly skilled and strategic Digital Marketing Manager to lead our digital marketing efforts across multiple channels. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion. This role requires expertise in paid search, paid social,...

  • Digital Marketing Manager

    2 weeks ago

    Frederick, United States Guitar Center Stores, Inc. Full time

    We are seeking a highly skilled and strategic Digital Marketing Manager to lead our digital marketing efforts across multiple channels. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion. This role requires expertise in paid search, paid social,...

  • Digital Marketing Manager

    1 day ago

    Frederick, United States Music and Arts Full time

    We are seeking a highly skilled and strategic Digital Marketing Manager to lead our digital marketing efforts across multiple channels. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion. This role requires expertise in paid search, paid...

  • Digital Marketing Manager

    2 days ago

    Frederick, United States Music & Arts Full time

    Job DescriptionJob DescriptionWe are seeking a highly skilled and strategic Digital Marketing Manager to lead our digital marketing efforts across multiple channels. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion. This role requires expertise...

  • Digital Marketing Manager

    2 days ago

    Frederick, MD, United States Music and Arts Full time

    We are seeking a highly skilled and strategic Digital Marketing Manager to lead our digital marketing efforts across multiple channels. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion. This role requires expertise in paid search, paid...

  • Digital Marketing Specialist

    2 weeks ago

    Frederick, United States Guitar Center Stores, Inc. Full time

    As a Digital Marketing Specialist at Music & Arts, you will play a critical role in driving the success of our digital marketing campaigns. You will be responsible for creating, optimizing, and analyzing performance marketing initiatives across various online channels to maximize our reach, drive customer acquisition, and meet conversion goals. Key...

  • Digital Marketing Specialist

    1 day ago

    Frederick, United States Music and Arts Full time

    As a Digital Marketing Specialist at Music & Arts, you will play a critical role in driving the success of our digital marketing campaigns. You will be responsible for creating, optimizing, and analyzing performance marketing initiatives across various online channels to maximize our reach, drive customer acquisition, and meet conversion goals. Key...

  • Digital Marketing Specialist

    2 weeks ago

    Frederick, United States Guitar Center Stores, Inc. Full time

    As a Digital Marketing Specialist at Music & Arts, you will play a critical role in driving the success of our digital marketing campaigns. You will be responsible for creating, optimizing, and analyzing performance marketing initiatives across various online channels to maximize our reach, drive customer acquisition, and meet conversion goals. Key...

  • Digital Sales Manager

    4 days ago

    Frederick, United States Connoisseur Media Full time

    **Digital Sales Manager** **Career Category:** Accounts Management **Career Type:** Full Time **Career Location:** Frederick **Realize Your Potential** Our successful and forward-thinking broadcast media company has an immediate opening for a full-time Digital Sales Manager in the Frederick, MD location. In this position you will use your experience selling...

  • Digital Sales Manager

    3 days ago

    Frederick, United States Connoisseur Media Full time

    **Digital Sales Manager** **Career Category:** Accounts Management **Career Type:** Full Time **Career Location:** Frederick **Realize Your Potential** Our successful and forward-thinking broadcast media company has an immediate opening for a full-time Digital Sales Manager in the Frederick, MD location. In this position you will use your experience selling...

  • Digital Press Operator

    1 month ago

    Frederick, United States Navistar Direct Marketing Full time

    Job DescriptionJob DescriptionCommercial Printing/Direct Mail company located in Frederick Md is seeking a digital press operator for their 2nd shifts. Experienced and entry level positions available. Salary commensurate with experience/work history. High school diploma or general education degree (GED); or one to three years related experience and/or...

  • Digital Marketing Specialist

    2 days ago

    Frederick, MD, United States Music and Arts Full time

    As a Digital Marketing Specialist at Music & Arts, you will play a critical role in driving the success of our digital marketing campaigns. You will be responsible for creating, optimizing, and analyzing performance marketing initiatives across various online channels to maximize our reach, drive customer acquisition, and meet conversion goals. Key...

  • Marketing Manager

    1 day ago

    Frederick, United States Love & Company Full time

    Marketing Manager Reports to: VP of Business Development Status: Regular Full Time, Exempt POSITION OVERVIEW The Marketing Manager at Love & Company develops, implements, and optimizes the agency’s marketing activities to align with our growth strategy and go-to-market positioning. Key responsibilities of this role include developing and implementing plans...

  • Marketing Manager

    6 days ago

    Frederick, United States Love & Company Full time

    Job DescriptionJob DescriptionMarketing ManagerReports to: VP of Business DevelopmentStatus: Regular Full Time, ExemptPOSITION OVERVIEW The Marketing Manager at Love & Company develops, implements, and optimizes the agency’s marketing activities to align with our growth strategy and go-to-market positioning. Key responsibilities of this role include...

  • Marketing Manager

    2 days ago

    Frederick, United States Love & Company Full time

    Job DescriptionJob DescriptionMarketing ManagerReports to: VP of Business DevelopmentStatus: Regular Full Time, ExemptPOSITION OVERVIEW The Marketing Manager at Love & Company develops, implements, and optimizes the agency’s marketing activities to align with our growth strategy and go-to-market positioning. Key responsibilities of this role include...

  • Marketing Manager

    5 days ago

    Frederick, United States Love & Company Full time

    Marketing Manager Reports to: VP of Business Development Status: Regular Full Time, Exempt POSITION OVERVIEW The Marketing Manager at Love & Company develops, implements, and optimizes the agency’s marketing activities to align with our growth strategy and go-to-market positioning. Key responsibilities of this role include developing and implementing plans...

  • Marketing Director

    5 days ago

    Frederick, United States KTL Solutions Full time

    KTL Solutions is a Microsoft Partner that specializes in providing innovative solutions to our clients. Our team is made up of dynamic individuals who are passionate about excellence and are always looking for ways to exceed client expectations. Job Overview: We are looking for a driven and experienced Marketing Director to join our team as a Microsoft...

  • Marketing Specialist

    1 month ago

    Frederick, United States Trauma Specialists of Maryland Full time

    **Seeking Marketing Specialist for Trauma Specialists and Trauma Specialists Training Institute** **Help us build the next chapter of our story.** **We are seeking a creative professional to explore their talents in the mental health industry.** As a Marketing Specialist, you will be responsible for developing and implementing marketing strategies to...