Manager, Digital Marketing

3 weeks ago

San Antonio, Texas, United States Amerivet Services LLC Full time
About AmeriVet:

AmeriVet partners with veterinary clinics across the U.S., providing operational, marketing, and business support to help them grow. As we continue to expand, we're looking for a Manager of Digital Marketing to execute and optimize digital campaigns that drive growth through performance marketing, website optimization, SEO, and CRM-based email marketing. This role will oversee digital marketing execution and performance, ensuring seamless integration across key digital channels.

About the Role:

The Manager of Digital Marketing will be responsible for the hands-on execution and optimization of digital marketing programs across paid media, website performance, SEO, and CRM/email marketing. Reporting to the Senior Manager of Digital Marketing, this role will also manage a Website & SEO Specialist, ensuring all digital initiatives are effectively implemented, monitored, and optimized to drive measurable business results.

The ideal candidate is highly analytical, detail-oriented, and comfortable leading day-to-day digital marketing execution while collaborating with cross-functional teams to enhance engagement, conversion rates, and lead generation.

Key Responsibilities:

Campaign Execution & Optimization
  • Plan, launch, and optimize paid media campaigns across Google Ads, Meta (Facebook & Instagram), programmatic display, and YouTube.
    • Manage campaign budgets, track performance, and ensure spend is allocated efficiently to maximize ROI.
      • Develop and execute conversion rate optimization (CRO) strategies, including A/B testing, audience segmentation, and landing page enhancements.
        • Analyze performance data and make real-time optimizations to increase lead generation, engagement, and retention.
        Website & SEO Strategy (In Collaboration with Website & SEO Specialist)
        • Oversee website performance, UX improvements, and digital conversion optimizations, ensuring a seamless user experience.
          • Work closely with the Website & SEO Specialist to implement SEO best practices, technical fixes, and content optimizations.
            • Support local SEO initiatives, including Google Business Profile management and local directory optimization.
              • Ensure all digital assets, content, and landing pages align with SEO, brand, and conversion best practices.
              Email & CRM Marketing
              • Develop and execute email marketing campaigns using CRM platforms such as HubSpot, Salesforce, or Braze, ensuring segmentation and automation workflows are optimized for engagement and retention.
                • Optimize email performance through A/B testing, personalization, and audience segmentation.
                  • Monitor and improve email deliverability, open rates, and conversion performance.
                    • Collaborate with the CRM and analytics teams to track customer journeys and improve lead nurturing efforts.
                    Team Leadership & Cross-Functional Collaboration
                    • Manage and mentor the Website & SEO Specialist, ensuring digital initiatives are executed effectively.
                      • Work closely with brand marketing, content, CRM, and field marketing teams to ensure an integrated digital marketing approach.
                        • Partner with the IT and product teams to improve marketing technology infrastructure and ensure seamless execution of digital initiatives.
                          • Collaborate with analytics teams to ensure proper tracking, measurement, and reporting of digital campaign performance.
What We're Looking For:
  • 5+ years of experience in digital marketing, paid media, SEO, website management, and CRM/email marketing.
    • Experience executing and optimizing digital campaigns across Google Ads, Meta (Facebook & Instagram), and other paid media channels.
      • Experience leading website and SEO initiatives, either hands-on or in collaboration with a specialist.
        • Strong knowledge of Google Analytics (GA4), Google Tag Manager, and A/B testing tools for performance tracking and insights.
          • Experience with email marketing and CRM platforms (HubSpot, Salesforce, Braze, or similar), including segmentation, automation, and reporting.
            • Strong analytical skills, with a data-driven approach to campaign performance optimization.
              • Ability to manage multiple campaigns simultaneously in a fast-paced environment.
                • Experience in multi-location businesses, franchise marketing, healthcare, or veterinary services is a plus.
Why Join Us?

Impact - Play a key role in growing AmeriVet's digital presence and optimizing performance marketing efforts.

Growth - Be part of a fast-growing company with opportunities for career advancement.

Innovation - Work with a data-driven marketing team focused on continuous testing and optimization.

At AmeriVet, we're committed to your growth, development, well-being, and success. We empower team members with the resources, support, and opportunities needed to thrive in their careers and make a lasting impact in our communities.

Here's what you can expect when you join our team:
  • Tailored development programs, mentorship, and career pathing to help you achieve your unique goals.
  • Competitive pay, performance bonuses, 401(k) matching, and student loan assistance to foster your financial well-being.
  • Health, dental, vision, life insurance, and mental health resources to support your overall well-being.
  • Generous paid time off and holidays, because your personal time matters.
  • A supportive, collaborative environment where everyone feels a sense of belonging.
At AmeriVet, your unique skills and passion are celebrated, and every team member has the tools to thrive. Our people-focused approach is centered on helping you grow in your career while making a meaningful impact on the communities we serve.

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