Content Marketing Strategist
3 days ago
Content Marketing Strategist
LA Times Studios, 2300 E. Imperial Hwy, El Segundo, California, United States of America
Req #87
Friday, December 20, 2024
The L.A. Times Studios LLC vision is to be the premier studio for groundbreaking and impactful storytelling, setting high standards for excellence in content creation and production. We push the boundaries of traditional media, exploring new formats and platforms to reach diverse and global audiences. By championing innovative ideas and diverse voices, we aspire to create a more connected world through storytelling and events supported by robust revenue streams from advertising sales, branded content, event production, products and business development.
Join a team of creative, collaborative and innovative professionals, apply today using the link below.
The Content Marketing Strategist is focused on supporting the creation and execution of content marketing initiatives to drive engagement, increase website traffic, and expand our social media presence. This role generates ideas and creates content strategies, as well as promotes events, and enhances the brand's digital and print presence under general guidance.
Responsibilities:
- Actively partner with senior leadership and key stakeholders to design, refine, and execute comprehensive content marketing plans that support the strategic goals of both new and existing company events, as well as core content focus areas.
- Work closely with cross-functional team members, including designers, writers, and strategists, to produce high-quality, engaging content tailored for various platforms, ensuring alignment with the company's brand voice and objectives.
- Analyze content performance metrics and user engagement trends to identify areas for improvement, delivering actionable insights to refine strategies and maximize ROI.
- Develop innovative social media strategies by conceptualizing and implementing creative ideas aimed at increasing platform followers, driving user engagement, and enhancing brand presence across digital channels.
- Assist Senior Strategists in curating, scheduling, and publishing compelling content for multiple social media channels, ensuring a consistent and impactful brand narrative.
- Regularly monitor and evaluate social media performance data, providing detailed analysis and recommending data-driven improvements to optimize engagement and campaign success.
- Plan and execute end-to-end marketing campaigns for company events, including pre-event promotions, on-site engagement, and post-event follow-ups.
- Act as a liaison between internal teams and external partners to ensure consistent messaging and seamless coordination across all marketing efforts.
- Oversee promotional schedules and campaign materials, ensuring all deliverables meet established deadlines and stakeholder expectations.
- Develop and implement content strategies aimed at fostering community engagement, leveraging SEO best practices to increase website traffic and visibility.
- Build and maintain strategic partnerships to support targeted campaigns, amplifying reach and creating mutually beneficial collaborations.
- Take on other duties as assigned, contributing to the team's overall success through flexibility and adaptability.
Requirements:
- Bachelor's degree in Marketing, Communications, or Data Analytics AND 2-4 years of experience in content analysis, content strategy, or digital marketing OR 5+years of experience in content analysis, content strategy, or digital marketing. Relevant internships or project work during academic studies will also be considered.
- Demonstrable knowledge in social media and website analytics. Includes academic projects, internships, or volunteer work showing potential to engage audiences and drive traffic.
- Familiarity with basic digital marketing tools and platforms. Some understanding of analytics and SEO principles.
- Excellent writing and editing skills, with the ability to create coherent and brand-aligned content. A portfolio showcasing academic, internship, or personal projects is desirable.
- Demonstrated project management skills with the ability to assist in managing tasks and contributing to multiple campaigns under supervision.
- Strategic and creative thinking capabilities with a desire to learn and grow.
- Ability to multitask and support multiple projects under supervision.
- Eagerness to learn system applications and enhance workflow efficiency.
- Understanding of brand alignment and editorial standards.
- Flexibility to adapt to varying work hours
The pay scale the Company reasonably expects to pay for this position at the time of the posting is $83,000 to $90,000 and takes into account a wide range of factors including but not limited to skill set, experience, training, licenses, certifications, and other business or organizational needs. Compensation will be determined based on the above factors along with the requirements of the position. At the L.A. Times Studios, LLC, it is not typical for an individual to be hired at or near the top of the range for the role. We recommend adding our applicant tracking system domain (@dayforce.com) as a safe sender or contact, sometimes these emails get filtered to candidates' spam folders.
The Company is a mandatory vaccination employer for COVID-19 and its variants. The Company requires that its employees be fully vaccinated as of their start date. If you require a medical or religious accommodation, we will engage in the interactive process with you. Proof of vaccination will be required prior to start. If we make you an offer and you are not yet vaccinated, we will accommodate a delay in start date.
Other details
- Job Family
L.A. Times Studios, LLC - Job Function
Individual Contributor - Pay Type
Salary - Min Hiring Rate
$83,000.00 - Max Hiring Rate
$90,000.00
- LA Times Studios, 2300 E. Imperial Hwy, El Segundo, California, United States of America
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