Manager - Public Relations and Communication

2 weeks ago


Rochester Hills, United States FANUC America Corporation Full time

At FANUC America Corporation we are passionate about our customers, our employees, and the work we perform. We maintain a workplace where individuals can be proud of, where talents are embraced, and results are encouraged and supported. We are looking for talented people who value integrity, informed decision-making and collaboration. If you believe you are one of those talented people, and are interested in being considered for a career at FANUC America, we invite you to apply today As a Communications Strategist/Manager, you will play a pivotal role in shaping and executing our organization’s communication strategies. Your responsibilities will span both internal and external communication channels, ensuring consistent messaging and brand representation. You’ll be the voice of our company, engaging with various stakeholders, including clients, media outlets, and employees.  Primary responsibilities will include: Content Creation and Management Article Writing and Research: Craft compelling articles related to automation industry trends, product updates, and corporate events. Conduct thorough research to ensure accuracy and relevance. Industry Specialization: Develop a deep understanding of the automation industry, including trends, challenges, and emerging technologies. Translate technical concepts into accessible content for both experts and non-experts. Product Knowledge: Familiarize yourself with our automation products, their features, benefits, and use cases. Create compelling product descriptions, user guides, and case studies. SEO Optimization: Apply SEO best practices to enhance content visibility and drive organic traffic. Corporate Newsletters: Concept and develop engaging content for corporate newsletter – keeping customers informed about automation success stories, new products, corporate milestones and tradeshows. Press Releases: Draft press releases to announce significant company news or product launches. Media Relations: Build and maintain relationships with journalists, respond to media inquiries, and create press kits. Brand Voice and Consistency: Collaborate with cross-functional teams to define and standardize the brand voice across all communication materials. Crisis Communication: Consult with executive management to develop effective communication procedures for various situations, including crises. Communication Policies: Assist in creating and implementing communication policies that align with the company’s values and goals. AI Integration: Leverage artificial intelligence tools to enhance communication processes. Stay updated on AI trends and explore innovative ways to incorporate AI into our communication efforts. Content Strategy: Develop and execute a content strategy that aligns with business objectives, ensuring that our messaging resonates with our target audience. Media Engagement: Act as a spokesperson for the company, participating in interviews and media interactions. Team Leadership: Mentor and guide communication team members, fostering collaboration and professional growth. Project Management: Oversee communication projects, ensuring timely delivery and adherence to quality standards. Budget Management: Manage communication budgets effectively. Ideal candidate will have the following experience and education: High School Diploma or GED Required Bachelor’s degree in Communications, Marketing, or a related field or related experience. Master’s degree in PR/Communications preferred. Ability to travel to tradeshows and events. Proven experience in communications, preferably in the automation industry. Excellent written and verbal communication skills. Familiarity with AI technologies and their applications in communication. Ability to work collaboratively with diverse teams. We offer market competitive pay and benefits programs, as well as opportunities for advancement, knowledge and skill development, and recognition of individual achievements. In addition, we offer the following benefits to our employees: Medical, Dental & Vision Insurance 401(k) Retirement Program Life Insurance Short-Term & Long-Term Disability Plans Tuition Reimbursement Wellness Program Flexible Spending Accounts Employee Assistance Program Flexible Benefit Dollars Generous Holiday & Vacation Program Sponsorship is not provided for this position.   Equal Opportunity Employer, including disabled and veterans.



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