Marketing Analyst

3 days ago

Baltimore, United States Constellation Energy Generation, LLC. Full time
WHO WE ARE

As the nation's largest producer of clean, carbon-free energy, Constellation is focused on our purpose: accelerating the transition to a carbon-free future. We have been the leader in clean energy production for more than a decade, and we are cultivating a workplace where our employees can grow, thrive, and contribute.

Our culture and employee experience make it clear: We are powered by passion and purpose. Together, we're creating healthier communities and a cleaner planet, and our people are the driving force behind our success. At Constellation, you can build a fulfilling career with opportunities to learn, grow and make an impact. By doing our best work and meeting new challenges, we can accomplish great things and help fight climate change. Join us to lead the clean energy future.

TOTAL REWARDS

Constellation offers a wide range of benefits and rewards to help our employees thrive professionally and personally. We provide competitive compensation and benefits that support both employees and their families, helping them prepare for the future. In addition to highly competitive salaries, we offer a bonus program, 401(k) with company match, employee stock purchase program; comprehensive medical, dental and vision benefits, including a robust wellness program; paid time off for vacation, holidays, and sick days; and much more.

Expected salary range of $74,700 to $83,000, varies based on experience, along with comprehensive benefits package that includes bonus and 401(k).

PRIMARY PURPOSE OF POSITION

The Marketing Analyst position at Constellation Home develops and executes direct response marketing tactics including print and digital efforts and other outreach, to curate the development of Constellation Home business lines. As part of a dynamic marketing team, the marketing analyst is responsible for testing and managing of creative output, ranging from, but not exclusive to a campaign environment: direct mail, email, collateral, broadcast, owned and purchased digital efforts. The ideal candidate will execute campaigns and oversee assigned product line(s) with creativity, a sense of curiosity, and the ability to drive results in a fast-paced, data-driven environment.

PRIMARY DUTIES AND ACCOUNTABILITIES
• Responsible for driving the leads specific to assigned product line that drive sales.
• Develop and execute marketing tactics such as direct mail and email to include audience selection and test and learn scenarios.
• Continuous monitoring of campaigns and reporting on returns.
• Craft mar-comm action plans to meet operational business goals.
• Maintain a detailed understanding of available data sources such as a customer relationship system (CRM) for effective data analysis.
• Work across different teams and stakeholders, both internal and external.
• Help to create test strategies and measurement plans.
• Analyze and report on metrics and campaign effectiveness including traffic, acquisition, conversation, and return on marketing investment.
• Effectively communicate findings and solutions to business partners.
• Create tactical plan of action across multiple mediums alongside a measurement plan.
• Tracks, analyzes, and prepares results of marketing campaigns to inform future activity.
• Collaborates and influences internal teams to develop strategies and actionable tactics to profitably grow customer relationships.
• Assists in content creation across digital and standard media that incorporate a comprehensive campaign.
• Ability to problem solve independently on day-to-day issues and implement actions to solve.
• Perform ad hoc analysis as requested.

MINIMUM QUALIFICATIONS
• 2+ years of experience supporting direct mail or other marketing channels to include experience designing test scenarios.
• 2+ years of experience with Microsoft Excel to include pivot tables.
• 2+ years of experience project managing various marketing tactics to include traditional print to digital.
• Bachelor's degree in marketing or business field
• Ability to communicate (written and verbal) with both internal and external contacts effectively and diplomatically.
• Excellent follow-through and attention to detail
• Demonstrated project management skills exercising sound judgment while displaying initiative and innovation on the job.
• Ability to work independently, be self-directed, budget time, handle multiple projects and meet deadlines.
• Demonstrated ability to identify, analyze and objectively solve problems.
• Actively participates and collaborates with others on one's own team and across for the achievement of business goals.
• Flexible in one's viewpoints and positions in order to support the direction taken by others.
• Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities.
• Consolidates information from various sources including feedback from others to reach sound decisions.
• Considers the ultimate impact of decisions and actions on internal and external customers.
• Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work.
• Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals.
• Clearly conveys and accurately receives information by a variety of methods and in various situations.
• Builds rapport with all kinds of people inside and outside the organization.
• Acts upon opportunities and involves and influences others in the accomplishment of worthwhile organizational goals.
• Challenges the status quo, champions change and influences others to change.
• Familiarity with NCOA and data hygiene best practices
• Upbeat personality and eager to work.

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