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Senior Publicist
2 months ago
Founded in 1949, ABRAMS was the first company in the United States to specialize in publishing art and illustrated books. The company continues to publish critically acclaimed and bestselling works in the areas of art, photography, cooking, craft, comics, interior and garden design, entertainment, fashion, and popular culture as well as narrative non-fiction and new works of fiction for adults; children’s books ranging from middle grade to young adult fiction to picture books to board books. ABRAMS creates and distributes brilliantly designed books with the highest production values under the following imprints: Abrams; Abrams ComicArts; Megascope; Surely Books; Abrams Image; Abrams Press; The Overlook Press; Cernunnos; Cameron + Company; Abrams Books for Young Readers; Amulet Books; Abrams Appleseed; and Magic Cat. ABRAMS also distributes books for Booth-Clibborn Editions, Bungie, Alain Ducasse Édition, Èditions de La Martiniére, Editions BPI, Global Golf Group, Lucky Spool, Milky Way Picture Books, The Museum of Modern Art, SelfMadeHero, Tate Publishing, V&A Publishing, and The Vendome Press.
SUMMARY
ABRAMS seeks a creative, dynamic, and experienced senior publicist to develop and execute innovative title campaigns focusing primarily on graphic novels, comics, and manga, as well as entertainment, fiction, and nonfiction titles. Strong candidates will have a deep knowledge of the current media landscape and solid grasp on the necessary components to build impactful campaigns. In addition, candidates will have a familiarity working with brand partners, and experience coordinating book tours, in-person/virtual events, and author events at major conventions. Must be a self-starter and team player with strong communications skills who is comfortable communicating regularly with authors and agents, and working closely with in-house departments including editorial, marketing, and sales teams.
This role reports into the Director of Marketing. A hybrid work environment is permitted.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Manage 10+ titles at a time in a fast-paced, deadline-driven environment
Coordinate all aspects of title campaigns: writing press materials; securing media across all platforms including TV, radio, print, online, and podcasts; planning author tours/events; budgeting; and communicating regularly with authors and agents
Cultivate new media contacts and maintain current relationships; initiate and attend in-person/virtual meetings with press to present ABRAMS list
Schedule author tours and in-person/virtual events with bookstores, institutions, organizations, etc; staff events when necessary
Spearhead author panels and presence at major conventions, such as NY/SD Comic-Con, Stars Wars Celebration, MoCCA, etc, and leading book fairs in top markets; staff events when necessary
Communicate detailed campaign plans and updates directly to editors, marketers, publishers, sales teams, agents, and authors
Represent ABRAMS in meetings with prospective authors and contribute feedback on potential acquisitions
QUALIFICATIONS:
- 4-7 years of book publicity experience
- Track record of robust media campaigns and proven ability to demonstrate a creative approach to publicity
- Extensive experience working with brand partnerships and coordinating large scale events
- Strong knowledge of national and regional media across all platforms
- Excellent written and verbal communication skills
- Bachelor's degree
- Proficiency in Microsoft Word, Excel, PowerPoint, Muck Rack, and Basecamp
- Strong knowledge of social media platforms (Facebook, Twitter, and Instagram)
- Competitive salary
- Health insurance
- Retirement savings plan
- Paid time off
- Professional development opportunities
This role is based in New York, NY with a 3-day-per-week in office, hybrid work schedule - open to remote
