Digital Marketing Specialist
2 weeks ago
TelevisaUnivision is looking for a Digital Marketing Specialist to join our team in Miami, FL This position is responsible for participating in the strategy, trafficking, implementation, optimization and reporting of paid media campaigns across digital platforms. Primary campaign goals, are (but not limited to) increased awareness and conversion to linear tune-in. ABOUT YOU: The successful candidate will understand how to build a winning campaign and launch from start to end. This individual must have great attention to detail, be proactive, a self-starter, and a collaborator willing to learn and share ideas. To be considered you must have experience in paid media buying and planning. YOUR DAY-DAY: Develop digital media plans and strategy for TelevisaUnivision property launches; collaborate with internal depts. to find synergies and research data to support and amplify tactics. Lead strategy, trafficking, implementation, optimization, and reporting of paid media campaigns across managed digital media buys (Spotify, Pandora, VideoAmp, Buzzfeed) and social platforms through respective UI’s (Facebook Ad Manager, Google AdWords, Verizon Media, DV360, etc.). Track and interpret results as it relates to main KPIs, making real-time optimizations to increase the effectiveness of campaigns. Collaborate with multi-media producers to develop unique social-first creatives for our paid media buys. Implement A/B tests to learn processes to improve efficiency and drive growth; including, but not limited to ad copy, audiences, keywords, bid strategies, and creative testing. Create VPAID, VAST and 1x1 tags within Google Campaign Manager to track all paid media campaigns. Serve as knowledge expert and consultant across the organization on behalf of the Digital Marketing department. Aide in daily reporting and campaign presentations, leveraging in-house business intelligence tools. Liaise with internal stakeholders and external vendors. Update trackers in real-time and track pacing of all campaign spend and performance. YOU HAVE: Bachelor’s degree and 2-3 years of proven hands-on experience in full execution of digital media planning and buying Experience with Google Campaign Manager, Google Ads Manager, or similar Ad Server Basic understanding of Google Analytics Proficient with MS Excel and PowerPoint Strong analytical, strategic thinking, story-telling and problem-solving skills Knowledge of digital research tools such as comScore, Nielsen, etc. to inform media planning Experience with DOMO or similar business intelligence tools Must be willing to work from office in Doral, FL (Hybrid) OUR BENEFITS: TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive. We offer a wide selection of perks and benefits including PTO; tuition reimbursement; wellness and employee support programs; 401K; and life and other insurance plans. This is all in addition to our comprehensive and competitive health benefits package featuring medical, dental and vision coverage options. Univision is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. About TelevisaUnivision As the leading Spanish-language media and content company in the world, TelevisaUnivision features the largest library of owned content and industry-leading production capabilities that power its streaming, digital and linear television offerings, as well as its radio platforms. The Company’s media portfolio includes the top-rated broadcast networks Univision and UniMás in the U.S. and Las Estrellas and Canal 5 in Mexico. TelevisaUnivision is home to 36 Spanish-language cable networks, including Galavisión and TUDN, the No. 1 Spanish-language sports network in the U.S. and Mexico. With the most compelling portfolio of Spanish-language sports rights in the world, TelevisaUnivision has solidified its position as the Home of Soccer. TelevisaUnivision also owns and manages 59 television stations across the U.S. and four broadcast channels in Mexico affiliated with 222 television stations, Videocine studio, and Uforia, the Home of Latin Music, which encompasses 57 owned or operated U.S. radio stations, a live event series and a robust digital audio footprint. TelevisaUnivision is home to the global streaming services ViX and Blim TV, which altogether host over 50,000 hours of high-quality, original Spanish-language programming from distinguished producers and top talent. The company’s prominent digital assets include Univision.com, Univision NOW, and several top-rated digital apps. For more information, visit televisaunivision.com. Sobre TelevisaUnivision Como la compañía líder de contenidos y medios en español en el mundo, TelevisaUnivision cuenta con la biblioteca de contenido propio más grande y capacidad de producción líder en la industria, mismas que impulsan sus ofertas de transmisión digital y lineal, así como sus plataformas de radio. La cartera de medios de la Compañía incluye las cadenas de transmisión líderes Univision y UniMás en Estados Unidos, y Las Estrellas y Canal 5 en México. TelevisaUnivision es el hogar de 36 canales de televisión de paga en español, incluidos Galavisión y TUDN, el canal de deportes en español número 1 en Estados Unidos y en México. Con la cartera de derechos deportivos en español más atractiva del mundo, TelevisaUnivision ha consolidado su posición como la Casa del Fútbol. TelevisaUnivision también posee y administra 59 estaciones de televisión en Estados Unidos y cuatro canales de transmisión en México con 222 estaciones de televisión asociadas, los estudios de Videocine y Uforia, the Home of Latin Music, que abarca 57 estaciones de radio propias u operadas en Estados Unidos, una serie de eventos en vivo y una sólida huella de audio digital. TelevisaUnivision es el hogar de los servicios de transmisión digital premium ViX y Blim TV, que en conjunto presentan más de 50,000 horas de programación original en español de alta calidad de productores distinguidos y talento destacado. Los activos digitales más relevantes de la empresa incluyen Univision.com, Univision NOW y varias aplicaciones digitales de primera categoría. Para obtener más información, visite televisaunivision.com
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