Marketing Director

3 weeks ago

Arizona City, Arizona, United States EPS Group Inc Full time
Primary Areas of Focus
  • Strategic Planning
  • Brand Management
  • Proposal Support
  • Leadership
  • Content Creation
  • Relationship building with firm stakeholders
  • Aligning marketing initiatives with firm goals
Core Responsibilities
  • Creating and implementing comprehensive marketing strategies aligned with the firm's business objectives, including market analysis, target audience identification, and competitive positioning.
  • Monitor and report on budget utilization, identifying areas for cost savings and efficiency improvements.
  • Analyze and report upon marketing performance metrics.
  • Maintain and enhance the firm's brand image through consistent messaging across all marketing materials and communications.
  • Effectively partner with the Business Development team to drive marketing initiatives in support of the revenue growth firmwide.
  • Conduct market research to identify profitable opportunities and trends within the industry.
  • Perform competitive analysis to understand market positioning and identify areas for differentiation.
  • Lead and mentor the marketing team by fostering a results-driven culture focused on exceeding the needs of our customers, trade partners, and firm stakeholders.
  • Oversee marketing team including interviewing, hiring, training, mentoring, and supporting, as needed.
  • Increase the team's overall effectiveness by developing staff, aligning individual team member strengths with appropriate project tasks, identifying potential obstacles (both internal and external), and performing reviews.
  • Oversee the creation, curation, and management of high-quality content across various platforms, including blogs, social media, websites, and email marketing.
  • Oversee the marketing aspects of proposal development, ensuring compelling presentations that highlight the firm's capabilities and differentiate them from competitors.
  • Lead market research efforts to identify opportunities and threats and adjust marketing strategies accordingly.
  • Support the firm's needs with annual company-wide sponsorships and industry conferences. Participate in industry trade organizations to enhance firm brand and improve self-development
Preferred Skills & Experience
  • Bachelor's degree in marketing or related field preferred.
  • 10+ years of experience in Marketing demonstrating a deep understanding of the AEC industry, including market trends, key players and client needs.
  • Proven experience in developing and executing successful marketing strategies within a professional services environment.
  • Strong leadership and team management skills.
  • Expertise in digital marketing tactics and platforms.
  • Excellent communication and presentation skills.
  • Strong analytical skills to measure marketing campaign performance and make data driven decisions.
  • Substantial knowledge of Microsoft Office Suite and Adobe Creative Suite
  • Prior experience managing marketing department budgets.
  • Exceptional organization skills and attention to detail.
  • A minimum of 5+ years of people management experience preferred.
  • Ability to perform work without supervision.
  • Valid driver's license and automobile insurance.
Physical Requirements
  • Required to stand, walk, and sit.
  • The position may require a visit to project sites occasionally.
  • The position requires a normal range of hearing.
  • The employee must be able to lift 20 lbs. occasionally.
  • Requires prolonged sitting with 15% of the time spent bending and reaching.
  • Must have manual dexterity sufficient to operate a computer keyboard and calculator.
  • Noise levels are consistent with a standard office environment.
Perks & Benefits
  • Health, life, 401(k), dental and vision insurance
  • Short-term, long-term disability insurance and leave
  • Paid holidays
  • Paid Time Off
  • Bereavement leave
  • Discretionary bonuses
EPS Group is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. We offer a competitive salary and bonus program, a wide range of benefits including 401(k) with employer match, advancement potential, and the opportunity to become an integral part of a highly respected firm.

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