Marketing Coordinator

5 days ago

Baton Rouge, United States ASM Global Full time

Summary: Solicit venue sponsorships, group sales, and special event opportunities. Maintain customer and sponsor database and tracking system.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

  • Solicit venue sponsorships, group sales, and special event opportunities.

  • Create and distribute “Return on Investment Report” for all venue sponsors.

  • Provide weekly updates to Sales and Marketing Manager and General Manager.

  • Prepare sponsorship and advertisement proposals as needed.

  • Conduct “cold calls”, receive referrals, follow up on all existing clients and look for opportunity to “upsell” existing clients.

  • Maintains database and tracking system of current and potential sponsors.

  • To outline: Client Name, Sponsor Deliverables, Ending Terms, Renewal or deadline, Payments, Invoice dates, etc.

  • Ensure all executed copies of contracts are placed on the shared drive and hard copy retained in master file.

  • Assist in coordinating the annual River Center Sponsored Event.

  • Secure booths, sponsors, and restaurants – if applicable.

  • Ensure all sales and marketing materials are updated.

  • Maintain spreadsheet for budget.

  • Send out all surveys to patrons after all ticketed events.

  • Maintain and work with Nederlander National Markets on annual Broadway subscribers.

  • Mail out subscription renewals

  • Take renewal/ new subscriber orders over the phone

  • Upgrade patrons when available

  • Mail out season tickets

  • Group sales.

  • Cold call groups & local businesses to offer group rates and grow group sales database

  • Manage School/Daycare database

  • Mail out flyers to database

  • Take orders over the phone

  • Cold call schools and daycares to offer group rates and grow group sales database

  • Assists Manager in developing Marketing Plans, which include grassroots initiatives, social media, and eblasts.

  • Coordinates confirmed event announce, presale and onsale schedule by localizing artwork as needed, scheduling content for social media and eblasts, etc.

  • Help implement and maintain outreach to major organizations within the community to grow databases.

  • Curates unique and captivating content for monthly social media calendar.

Skills Required

  • Work independently, exercising judgment and initiative with minimal supervision.

  • Experience in cold calls, prospecting, maintaining client relations and salesmanship.

  • Maintain an effective working relationship with employees and others encountered through the course of employment.

  • Work effectively under pressure and/or stringent schedule and produce accurate results in a fast-paced environment.

  • Organize and prioritize work to meet deadlines. Remain flexible and adjust to situations as they occur.

  • Follow oral and written instructions and communicate effectively with others in both oral and written form.

  • Operate standard office equipment and personal computer(s) using MS Windows, MS Excel, MS Outlook, MS Word, MS PowerPoint Adobe Photoshop, and Adobe Illustrator.

Working Conditions: Requires ability to work flexible hours, including nights, weekends, and holidays, in addition to normal business hours. Physical requirements include feel and reach with hands and arms, walking, stooping, lifting up to 50 lbs. and standing for extended periods of time.

This description portrays in general terms the type and levels of work performed and is not intended to be all-inclusive or to represent specific duties of any one incumbent. The job responsibilities and task described herein may be modified and expanded over time. I have read and understand the above requirements of the job. I have received a copy of this position description.

ASM GLOBAL is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

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