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College Brand Manager

1 month ago

Daytona Beach, United States Embry-Riddle Aeronautical University Full time
Job Description

The Opportunity

The Enrollment Marketing and Digital Strategy team is looking for a College Brand Manager (CBM) to lead and execute the strategic direction, vision and creative standards for college-specific external communications and marketing efforts while supporting the university's broader goals. The CBM will be dedicated to multiple colleges across the university with a focus on arts/sciences and business and work directly with deans, associate/assistant deans, chairs, faculty and support staff in various college units. In addition, this role will require close collaboration with the enrollment marketing, multimedia, information technology, news and social media teams across the university.

Scope of Work

For each college, Brand Managers will focus on key objectives and responsibilities, including:

  • ANNUAL REPORTS/MAGAZINES: Based on input from college administration and faculty, write compelling content for annual reports or magazines and identify photography to support the report's message; collaborate with design and production colleagues to ensure a high-quality deliverable that has an Embry-Riddle-brand consistency. Release dates of the reports will be staggered throughout the year to optimize the CBM's efforts. Colleges will be responsible for distribution.
  • SOCIAL MEDIA PRESENCE: Contribute strategic content to Embry-Riddle's primary college-level social media accounts (e.g., Instagram, Facebook, LinkedIn, Twitter), in support of Embry-Riddle's SIT goals.
  • NEWSLETTERS/EMAIL MARKETING: Partner with college stakeholders to plan, write and send electronic communications to diverse audiences.
  • WEBSITE UPDATES: Regularly update and maintain college-specific web pages to ensure content is current, accurate and engaging. Collaborate with faculty and staff to gather relevant information and highlight achievements, research, faculty, labs and events. Utilize best practices for SEO and web accessibility to enhance user experience and drive traffic.
  • EARNED MEDIA: Work with college faculty and administration to identify college-based stories of interest to reporters. Recommend content for external and internal deployment by the Embry-Riddle News Team.
  • SPEAKER SERIES/SPECIAL EVENTS: Provide promotion plans for college-based speaker series or special events.
  • INDUSTRY ADVISORY BOARD (IAB) COMMUNICATIONS: Support communication with industry advisory board members.
  • MARKETING COORDINATION: Coordinate with marketing colleagues to ensure alignment and consistency of branding graphics and value proposition statements.
Responsibilities

Strategic Communications and Marketing Leadership
  • Works directly with college leadership to develop external marketing and communication initiatives, ensuring that these efforts not only contribute to the success of each College at Embry-Riddle but are also aligned with the strategic vision and distinctive brand of the University.
  • Develops a robust and data-driven understanding of the Colleges' target audiences and influencers that is relative to the attitudes, opinions and behaviors that drive levels of positive engagement and revenue impact by core stakeholders.
  • Creates marketing and communications programs and initiatives to address short- and long-term opportunities and needs, within specified timelines and within available college resources.
  • Utilizes a broad set of channels - including email and social media - to design and execute strategies and data-informed tactics that increase brand awareness.
Brand Identity
  • Collaborates with the Creative Strategy & Brand Management team to design themes and tone for the Colleges' publications, annual report, event marketing and other college and school publications related to major initiatives.
Multi-Platform Writing and Coordination
  • Writes original material for publication via articles, reports, newsletters, etc.
  • Writes or edits all high-profile content and pieces for style as well as tone and structure.
  • Confers with the dean, program coordinators, faculty and staff regarding articles, reports, newsletters, etc.
  • Collaborates with the News, Development, Multimedia, Social Media and Web teams to provide newsworthy information for distribution across appropriate channels.
Management & Supervision
  • Manages all critical projects and leads or supervises project teams responsible for wide-reaching impact or high-profile assignments in support of the Colleges.
  • Establishes and oversees project timelines.
About Embry-Riddle Aeronautical University:

At Embry-Riddle, we take pride in our position as the world's
largest and most comprehensive university dedicated to aviation and
aerospace. Located in Daytona Beach, Florida, and Prescott,
Arizona, our esteemed residential campuses offer a prestigious
educational experience. However, our commitment to education knows
no borders as our Worldwide campus expands our reach globally,
providing a world-class education online and at approximately 110
locations across the United States, Asia, Europe, and Central and
South America. This breadth of reach ensures that students can
access our exceptional programs without geographical
limitations.

With a history spanning nearly a century, we have continually
adapted to the dynamic needs of the industries we support. In the
Academic Year 2022-23, we welcomed over 11,100 students to our
residential campuses and over 19,000 students at our worldwide
campus.

Join our global community and embark on a journey of academic
excellence and limitless possibilities. Employees working more than
30 hours a week can enjoy medical, dental and vision benefits, an
amazing retirement plan with immediate vesting that includes a 6%
gift and up to 4% match, free tuition for employees and their
immediate family members, and a generous personal leave program. To
find out more about our benefits and why ERAU has been named a
"Great College to Work For" for 13 consecutive years, visit our
careers page .

Qualifications
  • Master's degree in a communications field such as public relations, marketing or other related areas.
  • Expertise in multiple specialty communications areas (design, writing, marketing, communications strategy, branding, etc.).
  • Experience conducting communications and marketing work at an institution of higher education. Bachelor's degree in a communications field such as public relations, communications, marketing or other related areas.
  • Five years of progressively responsible relevant experience, or an equivalent combination of education, training and experience.
  • Relevant experience in multiple specialty areas (e.g., aviation/aerospace); ability to work collaboratively with other communications professionals including writers, editors, graphic designers, web designers/developers, photographers and video production professionals.