Senior Analyst, Media Technology

7 days ago

Philadelphia, United States Publicis Groupe Full time

Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.

Overview

The Media Technology Senior Analyst operates as a seasoned tactical lead across assigned accounts to train new employees, traffic, QA, and launch display campaigns. The Sr. Analyst works directly with media teams to approve creative assets, monitor media quality, and optimize digital media. Where appropriate, the Sr. Analyst provides input to measurement and technical strategy.

Responsibilities

  • Responsible for managing trafficking process inclusive of independent implementation and QA conducted in a timely manner

  • Ownership of reporting deliverables and inclusion of data analysis

  • Limited experience building and troubleshooting macros

  • Exposure to conversion and site tag creation and implementation

  • Develops proficiency on overall processes, procedures, and media systems relative to assigned clients and/or areas of expertise

  • Act as first line of issue escalation; manage the resolution of issues as they arise such as discrepancy between reporting systems and creative malfunctions

  • Assist Manager and Associate Director in implementing new technology and new vendors against current infrastructure or client needs

  • Engagement in projects that propel cross-capability work

  • Attend and participate in presentations from vendors offering media solutions that may be relevant to the Technology group

  • Learn and incorporate industry terminology in communications

  • Troubleshooting ability of media tools

  • Help to train new hires within and outside of Media Tech department on capability specific tasks

  • Detailed, professional, and timely communications to internal team

  • Solid listening skills and takes notes during meetings, disseminates notes & follow-up as appropriate

  • Continue to hone presentation and public speaking skills

  • Solid knowledge of accounts and their relationship with technology partners

Qualifications

  • Passion for technology

  • Exhibits integrity, trust, and self-development

  • Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office)

  • Familiarity with Google (CM360, DV360, SA360), DoubleVerify, IAS, Innovid, Prisma

  • Ability to work in a matrix (multi-Associate Directory) environment

  • Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines (strong work ethic)

  • Ability to take initial direction, then transition to a more independent work style

  • Bachelor’s degree required

  • 1-3+ years’ experience

Notable Milestones

  • Seasoned practitioner of ad serving platform use

  • Initiate mentoring and guiding team members and interns

  • Participation in internal agency groups and work streams

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

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