Paid Media Marketing Analyst

3 months ago

Northbrook, United States Savvas Learning Full time
Savvas Learning Company is a global education company that produces award-winning learning solutions that empower educators and engage students with the highest quality content.

Recognized as an industry leader, we serve millions of K-12 learners with innovative, student-centered educational programs that turn today's classrooms into active learning environments. By embracing technology, personalized learning, and immersive experiences delivered across multiple platforms, we design our learning solutions to be more accessible and relevant to each student.

Our comprehensive solutions for core curriculum, and supplemental and intervention programs - supported by an array of professional development services - allow teachers to use data to inform classroom practices and tailor instructions to an individual's abilities and learning styles.

We are searching for an exceptional and highly-skilled Paid Media (PPC) Marketing Analyst who is experienced in search & social paid advertising, savvy working with data, and creative in producing clickable/engaging marketing content. You will actively execute comprehensive PreK-12 search and social PPC campaigns. This opportunity requires a deep in-depth knowledge of paid search and paid social media advertising tactics as well as the ability to coordinate, research, and produce impactful marketing content for deployment across multiple platforms (Google Ads, Facebook, Instagram, YouTube, X, and LinkedIn). Beyond a talent for marketing, the successful candidate will exude passion and a drive for excellence in all they do, including becoming a great storyteller of our exciting Savvas Learning Company brand in the K-12 education sector. An important part of this role will be working closely with internal teams to help create and offer recommendations for paid search ad creation and optimization. Additionally, we will depend on you to understand how search and social media ads are a vital part of a larger, integrated digital marketing strategy that includes SEO, Analytics, and Email Marketing, and build a culture of testing and refinement.

This role will report to the Manager of Social Media + Search PPC Marketing, and as a collaborative team, will be an influential part of the Social Media + Search PPC Marketing team.

Here is what you will get to do:

  1. Search Ads + Social Ads Campaign Development & Execution

    • Help lead in the development of search and social media campaigns/projects across functional teams that deliver stated business goals (e.g. Execute search and social media ad campaigns encompassing management, production, posting, and online conversations across multiple social networking platforms).

    • Actively engage with online communities via social networks, including routing inquiries for customer service, encouragement/support, and conversational engagement to promote corporate messaging and increase brand awareness

    • Utilize media creation tools such as Photoshop, Canva, etc. to build graphical, highly engaging, shareable content



  2. Content Creation

    • Create from scratch highly clickable & shareable content marketing deliverables to drive follower engagement and lead generation objectives

    • Identify, curate, and recommend relevant 3rd party content that is actively being discussed online and/or is relevant to core (education) audiences

    • Partner with key internal stakeholders & cross-functional teams to assist in a sustainable content marketing strategy

    • Cultivate consistent, ongoing relationships with key influencers within the education space. Identifying partnership, collaboration, and co-marketing opportunities in social media that extend our reach and credibility



  3. Search and Social Ad Analysis and Reporting

    • Responsible for developing strategies to optimize the effectiveness and efficiencies of campaigns

    • Regularly reporting insights gained from social media monitoring tools, such as HootSuite or TalkWalker

    • Use analytics to guide social media and digital marketing strategy, understanding KPIs for different campaigns to drive better results

    • Budget management: monitor, track, re-forecast, and report on PPC spend



  4. Digital Marketing Strategy

    • Contribute ideas to the team and maximize business impact in a fast-paced, collaborative digital environment

    • Execute social media and PPC strategies that will increase brand awareness at the company and product level

    • Collaborate with our PR & Corporate Communications team to help maximize reach, engagement, and impressions




Requirements:

  • Bachelor's Degree or equivalent work experience required.

  • Experience managing yearly PPC search budgets

  • 5 - 7 years of professional experience with Facebook, Instagram, X, YouTube, LinkedIn, TikTok, and Google Ads with proven results in impacting Key Performance Indicators of an organization.

  • Knowledge of social media management, advertising, and productivity/analytics tools such as Hootsuite, Sprinklr, Social Studio, Google Ads, Facebook Insights, X(Twitter) Analytics, etc.

  • Experience with social media design tools such as Photoshop, Canva, etc.

  • Deep experience with data reporting & connector tools such as Excel, Supermetrics, etc.

  • Understanding how social media plays a role within a larger marketing team to contribute to a unified vision of campaigns

  • Minimum level of full-stack digital marketing knowledge.

  • Ability to build strong relationships with both internal and external stakeholders with excellent interpersonal skills.

  • Strong interest in storytelling, business strategy, and education sector issues


Preferred:

  • Certified in Google Ads and Meta Ads Suite

  • Experience as an educator or an education-focused background (non-profit, teaching, etc.)

  • Professional writing and/or copy-editing


#LI-SN1 #LI-REMOTE

Savvas Learning Company provides access to a benefits experience created to offer our employees choice, flexibility, and the opportunity to save money for the future. Benefits include medical, dental, vision, tax-advantaged accounts, pharmacy, life insurance, disability insurance, matching 401(k), and paid time off. Our benefits are part of a total package that is carefully designed to support the total well-being of our employees.

Savvas Learning Company is an Equal Opportunity Employer. Savvas Learning complies with all applicable federal, state and local laws regarding recruitment and hiring. Savvas prohibits discrimination against individuals based on race, color, region, national origin, sex, age, disability, and other protected group status. We strive to create a fair and inclusive workplace where everyone feels valued and respected. Learn more about your EEO rights as an applicant.

Savvas Learning is an affirmative action employer and participate in E-Verify. E-Verify Know Your Rights

Notice to California applicants: Information collected and processed as part of your Savvas Careers profile, and any job applications you choose to submit is subject to Savvas' California Applicant Privacy Notice."

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