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Senior Director, Demand Generation

1 month ago

American Fork, Utah, United States Henry Schein Full time

Henry Schein One is the global leader in dental management, analytics, communication and marketing software.

We deliver innovative dental software and services, combined with expert business coaching, to help connect dental technology so it works as one.

When technology connects, more data is shared, more tasks are automated, and more work gets done. And most importantly, dental professionals have more time to focus on providing a quality experience for their patients.

In fact, one connected practice management system simplifies each step of the patient experience -- from first contact and scheduling, to clinical treatment and billing, to ensuring loyalty and recurring care.

Senior Director, Demand Generation Job Summary:

This position is responsible for driving the strategy and execution to accelerate our growth, pipeline and revenue and to drive forward our technology infrastructure as a SaaS company.

  • Build and lead a demand generation center of excellence that includes cross-functional collaboration with product marketing, sales, customer success, sales enablement, market strategy and insights, product, communications, practice education, creative services.
  • Establish and measure key marketing metrics to ensure spend is constantly allocated towards the highest ROI areas.
  • Optimize all demand generation channels - website, account-based marketing programs, paid search, email, events and more.
  • Lead and define our marketing attribution and lead scoring models, to educate the company and to drive high performance; and select technology that enhances our approach.
  • Develop and support Partner channel marketing opportunities to expand the impact of demand generation programs.
  • Work with key stakeholders to build and optimize Account Based Marketing programs.
  • Provide executive-level transparency to demand generation results monthly and quarterly.
  • Manage all demand generation budgets, team and any freelancers or contractors.
  • Develop a world-class team to be best-in-class in SaaS and healthcare.
Specific Knowledge & Skills:
  • 12+ years of marketing and demand generation experience, with a deep understanding of Inbound, Outbound and Account Based Marketing strategies.
  • Proven experience building and scaling demand generation functions for high growth, global B2B SaaS companies.
  • Passion for leadership and driving consensus - you're building a team and educating a company on the exciting possibilities of technology-enabled demand gen.
  • A love of analytics and a proven track record of analyzing campaign performance and ROI, identifying actionable insights to achieve crucial metrics.
  • Experience demonstrating demand generation impact on business results, as well as attribution evaluation and funnel forecasting.
  • Experience with core marketing technology products, specifically marketing automation, attribution, and ABM tools.
  • Experience managing a team of direct reports and outsourced agencies including campaign, operations, marketing automation, paid and digital marketers.
  • Superior written and verbal communication skills.
General Skills & Competencies:
  • Outstanding management and leadership skills and ability to attract, retain, motivate, develop, mentor and coach team members for high performance; good conceptual skills.
  • Outstanding verbal and written communication skills and ability to resolve disputes effectively and efficiently.
  • Outstanding presentation and public speaking skills.
  • Mastery independent decision making, analysis and problem solving skills.
  • Understand, interpret and act on financial information and external trends that contributes to business profitability.
  • Plan, manage and create strategy around complex projects; understand available resources, develop timeline, budget and assign areas of responsibility.
  • Lead teams to achieve company goals and solve complex business issues in creative and effective ways.
  • Mastery planning and organizational skills and techniques.
  • Communicate effectively with senior management and key stakeholders.
  • Excellent negotiating skills and ability to effectively manage strategic alliances, joint ventures and outsourced relationships.
  • Ability to influence, build relationships, understand organizational complexities, manage conflict and navigate politics.
  • Broad professional and managerial skills with a full understanding of industry practices and company policies and procedures.
  • Lead and develop virtual teams.
  • Mastery in multiple technical and business skills.
  • Excellent strategic planning skills.
Minimum Work Experience:
  • 12 or more years of increasing responsibility and complexity in terms of any applicable professional experience; 7 or more years of management experience.
Preferred Education:
  • Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus.
Excellent Benefits Available:

Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO , Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.