Site Merchandising Manager

3 weeks ago

Park City, United States iFit Full time

iFIT's vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their individual fitness journey.

We are seeking an experienced Senior Site Merchandiser to lead the strategic and operational management of our DTC experiences to maximize online sales and enhance the customer experience. This role involves overseeing site merchandising for multiple regions including the US, Mexico, and Canada for NordicTrack.com, ProForm.com and our iFIT subscription business. The ideal candidate will have extensive experience in e-commerce merchandising, a strong analytical mindset, well-organized and the ability to lead and innovate within a dynamic environment.

Who we are:

We are the iFIT DTC Team. We are a passionate group of customer experience, product management, merchandising and digital business experts. Our mission is simple; drive measurable business value by delivering experiences that support our product and brand strategies as well as our customers motivations, behaviors and needs across their journeys.

ROLE COMMITMENTS

  • Deliver on revenue targets by improving CVR through promotions, messaging & personalization strategies that speaks in our customers language and align with their fitness goals
  • Effectively communicate the impact of our connected fitness solution to achieve business goals
  • Grow and improve site merchandising strategies across Proform.com, NordicTrack.com and iFIT.com in US, Canada and Mexico.
ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Manage the day-to-day site merchandising operations, including promotions, product placement, content updates, product launches, page optimizations, cross sells, etc
  • Develop and implement strategies to enhance the online shopping experience, increase engagement, and drive conversions.
  • Tailor site merchandising and promotional strategies to cater to the unique preferences and behaviors of customers in the US, Mexico, and Canada.
  • Plan and execute promotional campaigns, product launches, and seasonal events in collaboration with marketing and sales teams.
  • Coordinate with design, development, and content teams to ensure seamless execution of merchandising and promotional initiatives.
  • Continuously refine and adjust site layouts, product categories, and search functionality based on performance data and customer feedback.
  • Collaborate on a/b testing ideas to drive continued improvement in site engagement, conversion rate, and sales
  • Incorporate analytics into the merchandising strategy to inform both strategic and operational decisions. Utilize site metrics, a/b testing, user feedback, consumer insights, trends, and competitive analysis to drive effective decision-making.
  • Track key performance indicators (KPIs) and analyze data to assess the impact of merchandising strategies and promotions and identify areas for improvement
  • Stay informed about industry trends, competitive landscape, and market conditions to drive effective merchandising strategies.
  • Utilize competitive analysis and market research to inform product placement, pricing strategies, and promotional tactics.
  • Own the creative brief process for projects by requesting assets, outlining requirements and managing delivery timelines
  • Develop strong cross functional relationships with teams such as creative, product development, analytics, consumer insights, product merchants, media, marketing to support our entire business.
Education and Basic Qualifications
      • 5+ years of digital brand-focused experience (DTC or ecommerce preferred)
      • Bachelor's degree in Marketing, Merchandising, or related field preferred
      • Experience with site merchandising strategy, execution in CMS, A/B testing and conversion rate optimization tactics
      • Familiarity with SEO best practices and digital marketing strategies is a plus
      • Intermediate level experience in Microsoft Office; PowerPoint, Excel, Word, Outlook, etc.
Preferred Qualifications
    • A hands-on, roll-up-your-sleeves approach with a positive attitude
    • Strong attention to detail and commitment to delivering high-quality work.
    • Excellent communication and presentation skills, with the ability to articulate strategy effectively with cross-functional teams
    • Effective communication and collaboration skills, with the ability to work cross-functionally with various teams.
    • Strong analytical skills, with experience using data and performance metrics to inform decision-making.
    • Excellent project management skills, with the ability to manage multiple tasks and deadlines effectively.

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