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Retail Marketing Manager

3 months ago

Tuscaloosa, United States Fleet Feet Full time
Overview

We believe Running Changes Everything. If you believe that, too, we want to talk. With more than 260 stores and a robust e-commerce site, Fleet Feet is the largest running retailer in the country. Catering to more than runners, we pride ourselves on having an inclusive environment We believe it's a privilege to serve and remain committed to delivering unmatched service and support when outfitting customers in everything they need to have a successful run, whether that's introducing them to their new favorite running shoes, socks, or gear, or inviting them to our next training program run. We like to keep things high-spirited, fast-paced, and fun. We don't mind wearing more than a few hats and stepping in to help out wherever is needed. Our team is a group of knowledgeable and hardworking individuals who work, sweat, and live passionately. We run together to tackle a problem, reach a goal, get encouraged, and nurture our brand each day. We are in full pursuit to find hardworking people to join us on our quest and bring our core values to life.

Responsibilities

As a Marketing Manager of a store location, you will focus on customer acquisition and retention. This position is accountable for driving customers into the store, contributing to overall sales objectives, and reporting on customer ticket counts monthly. This position would also be responsible for outreach, partnerships, events, strategizing and recapping marketing efforts, and leading marketing communication via newsletters, social media, and other digital platforms.

We are seeking candidates who can manage multiple moving parts and have some prior marketing or outreach experience. We will provide existing tools to help you execute comprehensive marketing plans in collaboration with the local team and the Fleet Feet Store Support team. This will require efficiently managing time and projects, and balancing both marketing and sales floor responsibilities optimally. The Marketing Manager will be required to work the sales floor a minimum of 15 hours per week, which could change based on business needs. This role requires a flexible schedule that may change from week to week and could include mornings, days, evenings, weekends, and some holidays.

This individual should possess strong verbal and written communication skills, and be self-motivated and detail-orientated in a fast-paced deadline-driven environment. They should be professional and timely in their internal and external communication with customers, community partners, professional contacts, and their teammates.

Qualifications

  • Fosters growth of others through recognition, mentoring, and development opportunities
  • Promotes individual and team performance by setting expectations, delegating, and providing tools and resources
  • Assists with making business decisions, always putting staff and customers first
  • Builds and maintains trust from staff, customers, and the community by using good judgment
  • Ability to lead and direct others
  • Willing to take action, level-headed, and consistent
  • Supports all Fleet Feet initiatives, activities, and functions
Perks:
  • High energy and fun atmosphere
  • Training and advancement opportunities within the Fleet Feet brand
  • Community involvement and community service activities
  • Training Program and Product Discounts
  • Passionate team members


Fleet Feet franchisees operate as independent business owners. If you apply and are hired at a Franchise location, you would be an employee of that Fleet Feet franchisee and not an employee of the Fleet Feet Corporation. We have opportunities within both our franchise locations and our Fleet Feet Corporation.