Sr. Director, Product Marketing and Enablement

1 month ago

San Francisco, United States NextRoll Full time

RollWorks is taking the ABM space by storm, and we need a leader to continue (and increase) the momentum. Reporting to the VP of Marketing of RollWorks, this role leads all aspects of RollWorks’ strategy across our product’s go-to-market, including research, positioning, packaging, pricing, product launches, product lifecycle management, and revenue enablement. You’ll apply your deep analytical skills to find opportunities to optimize our go to market paths and product positioning within the Martech ecosystem. With your storytelling skills, you’ll pave the narrative path to differentiation. You’ll partner with members of the RollWorks’ marketing team plus Product and Sales to turn RollWorks into the leading account-based platform.

If you enjoy being the glue that binds our product vision to the strategy (and tactics) driving sales and marketing to achieve results, we want you. You love being the product evangelist, driving product launches, and mastering the competitive landscape and defining position in-market as a result. You are a passionate communicator who grasps technical problems and turns them into value propositions that resonate with buyers’ problems. You have a proven ability to 'GSD' cross-functionally. You love being in the center of the action with customers and sales teams as well as working to solve the biggest, most strategic challenges facing a business. Sound familiar? Excellent. Read on.

Unsure that you check all the boxes? You should still apply We’ll review your application for other opportunities. We're always on the lookout for talented people and we're committed to developing each employee's career with over 1,800 training classes offered every year.

The Impact You’ll Make:
  • Leads the RollWorks product marketing and enablement team and works with product, sales, customer success, and corporate and demand marketing teams to acquire new customers, retain current customers and solidify our key position in the greater market
  • Enables revenue teams to be successful through the creation of compelling (and killer) customer-facing content and sales enablement materials turning our product positioning into compelling experiences like videos, web properties, microsites, slides etc.
  • Ensures the competitive analysis and internal training strategy helps sellers and customer success teams position and differentiate RollWorks from alternatives
  • Plans launches of new products and updated releases of existing products, leading the implementation of coordinated cross-functional high impact product launches
  • Acts as a primary leader with vision and SME for RollWorks Account-Based Platform, including speaking engagements, written works, and participating in briefings with analysts and influencers
Skills You’ll Bring:
  • Bachelor's degree required, MBA preferred
  • 12+ years of marketing experience with at least 7+ years of demonstrated ability in product marketing
  • Strong product chops - whether through a path in product management experience or technical product marketing and a data-driven approach
  • Experience rolling out new products to a direct sales team and the interconnectedness of CRM and marketing automation systems
  • Excellent people management, team building skills, and the ability to challenge team members to uncover internal or external blockages
  • Ability to navigate ambiguity and help unite others around doing the right thing for customers and long-term business objectives
Additional Information:

Minimum salary of $198,000 to maximum salary of $244,650 + bonus + equity + benefits. 

The range provided is NextRoll’s reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors.

Benefits and perks:
  • Competitive salary and equity
  • 100% employee coverage for medical, dental and vision premiums
  • Short and long term disability benefits at no cost to the employee
  • Basic life and AD&D insurance at no cost to the employee
  • 401K Plan (Pre-tax and Roth)
  • 4 weeks of paid time off and work/life balance
  • Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
  • Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
  • Join a community of fellow Rollers as a member of one of our Employee Resource Groups
  • Ample opportunities to volunteer with local organizations with NextRoll Gives Back
  • For additional benefits not mentioned, visit our Careers page
About RollWorks:

RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small—from those with best-in-class ABM programs to those just beginning their exploration. RollWorks empowers teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record. Learn more at www.rollworks.com.

We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. Learn more about our DEI impact via our DEI Annual Report on our Culture page. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request reasonable accommodation, contact candidateacommodations@nextroll.com.

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