Manager of Social Media

1 month ago

Syracuse, United States The Crescent Hotels Group Full time

Description Job description

Come work at the Marriott Downtown Syracuse-the iconic historical hotel as part of our team FREE parking downtown, benefits, and Marriott Associate Discount with the ability to move up in the organization.

Social Media Marketing Manager

Responsibilities Include:

Build and maintain all social media accounts for the hotel outlets on FB, Twitter, and other social media sites. Be able to identify a target market and reach out to that consumer through social media.

Routinely Create Video and photography content to promote the company.

Track social media analytics and report results to upper management.

Oversee updates and manage content for multiple outlet websites.

Consistently develop interesting and engaging social media posts, with company brand and customers in mind.

Monitor market trends, best practices and competitors to develop a successful social media strategy.

Completes daily posts on both Facebook and Twitter, and other trending social media sites, which include event announcements, driver information or other posts as assigned.

Formulating high-quality novel was written and visual content for each social media campaign.

Monitoring the company's brand on social media and building brand awareness by engaging relevant influencers.

Managing our online communities to ensure respectful and appropriate engagement.

Responding to comments/questions on accounts.

Analyzing data to determine whether social media campaigns have achieved their objectives.

Content ideation and creation.

Illustrating concepts by designing examples of art arrangement, size, type size and style and submitting them for approval.

Coordinating with outside agencies as needed for special events and promotions.

Contributing to team efforts by accomplishing tasks as needed.

Organizing and executing special events with F/B and Hotel Leadership Team

Participation in networking events and special opportunities to be represented in the community.

Actively promote and sell private function space at restaurants, as well as selling restaurant specials and events to the local community

Maintain all websites and other online programs used internally

Qualifications:

Excellent written and verbal communication, with strong editing skills and creative flair.

Extensive knowledge of social media platforms, including Facebook, Twitter, Google+, LinkedIn, YouTube, etc, as well as graphic and web design working in the fields of catering, restaurant, or event planning

Degree in Communication, Marketing, or a related field

Ability to organize and prioritize workflow.

Work independently and exercise good judgment and discretion.

Ability to demonstrate initiative and creativity by consistently generating new ideas, problem solve and perform research.

Have a knowledge of photography and use of images and video on social media platforms.

Experience developing social media strategies.

Ability to develop the brand represented voice for each social media platform.

Understanding of graphic design principles and using photoshop and Adobe Illustrator.

Ability to maintain a strong work ethic, multi-task, eager to learn and take on new challenges.

Daily social media posting and account management.

Illustrating concepts by designing examples of art arrangement, size, type size and style and submitting them for approval.

Creating a wide range of graphics and layouts for product illustrations and brand assets.

A strong eye for visual composition.

Able to give and receive constructive criticism.

Understanding of marketing, production, website design, corporate identity, product packaging, advertisements, and multimedia design.

Other duties as assigned.

This position is an onsite only position.

We are an equal opportunity employer.

Qualifications

Experience

working in the social media field Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c) Source: Crescent Hotels & Resorts

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