Marketing Coordinator
2 weeks ago
Role Description
The Marketing Coordinator plays a pivotal role in coordinating marketing activities to drive the sales effort. Situated within the Global Sales team, this position collaborates closely with the Brand Marketing team to craft promotional assets for marketing the company's products and services. The Marketing Coordinator's responsibilities encompass various areas, including creating sales presentations and videos, event planning, managing public and media relations, and supporting Brand Marketing in overseeing the company's social media and website.
Duties / Responsibilities
Maintain the client database in collaboration with the Global Sales team and CRM Manager to generate accurate lists for targeted marketing campaigns, party invitations, newsletters, and gift distribution lists
Develop breakthrough strategies, concepts, and ideas for client newsletters
Monitor incoming requests from the website or other email distributions to identify sales opportunities and collaborate with the Sales team to respond effectively
Manage industry trade organizations for event sponsorship, conference participation, editorial contributions, news distribution, speaker bookings, and photography management
Collaborate with the sales team to identify collateral needs, then brief the Brand Marketing team accordingly
Keep an inventory of sales support merchandise based on sales team requirements, identifying innovative merchandise and collaborating with Brand Marketing to develop materials reflecting Iyuno branding
Ensure timely delivery of client Holiday gifts to appropriate key contacts
Maintain and organize a marketing calendar, ensuring it remains current and accurate for sharing with the Sales team during monthly calls
Create presentations and documents to support RFPs, bidding presentations, new product decks, one-sheets and other materials as required by the sales team
Manage e-booking and virtual business cards on behalf of the sales team to drive new business growth at trade events
Handle press requests related to sales activities
Support the management of marketing budget
Experience
Proficiency in sales enablement collateral
Strong interpersonal, verbal communication, writing, and copy-editing skills, with exceptional attention to detail in spelling, grammar, and punctuation
Exceptional organizational skills and ability to meet deadlines using calendars, trackers, project management applications, and agendas
Working knowledge of email marketing platforms, social media platforms, and other tools essential for executing sales strategy effectively
Proficient in Microsoft Office Suite, with a specific emphasis on PowerPoint presentation development and Word document formatting
Basic understanding of design principles, brand style guides, fonts, layouts, and image resizing techniques
Ability to manage multiple projects with different objectives and varying deadlines efficiently
Thrives in a fast-paced, high-volume, creative, and deadline-oriented environment, with the capacity to respond with appropriate urgency to situations and tasks
Self-starter with the ability to research and find solutions to obstacles, consistently evaluating and optimizing marketing and communications programs
Knowledge of AP Style writing
Passion for entertainment, technology, culture, and media
Education
1-3 years in Marketing or sales enablement at Agency or B2B environment
Experience working in the Entertainment industry, specifically film or TV, is advantageous
Bachelor's degree in Communications, Marketing, Public Relations, or a related field. Equivalent combination of education and experience may be considered
Salary
$49,000/year-$50,000/year
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