Product Marketing Manager III

2 weeks ago

Redmond, United States Tailored Management Full time

Product Marketing Manager III (Project Aria)
Job ID: 52356-1
Location: Fully Onsite, Redmond, WA.
Duration: 12-month contract starting M-F, full-time (40 hours); W2,
*Opportunity for extension or conversion based on performance and business needs*
Health Benefits + PTO

Key projects:

  • Marketing support for Reality Labs Research - specifically Project Aria.
  • Evolve and maintain Aria's online presence across social and owned channels
  • Land and maintain messaging strategy for Project Aria's pillars
  • Event coordination for external conferences and internal research summits
  • Coordinate on the creation and deployment of marketing assets
  • Support community and user growth and retention across internal and external audiences

Day to day Operations
This role will interface with Internal team members (design, product, operations), external customers (academics and corporate partners), and external support teams (e.g., event coordinators; creative agencies) to ensure Project Aria is telling the right story to the right audience, ultimately driving the right KPIs.

This role will be responsible for defining and scaling Project Aria's brand across external and internal audiences - amplifying impact across a wide set of audiences. In coordination with design, product, and operations, this role will also own growth for the existing program while guiding GTM for ambitious product launches designed to accelerate AR and AI research.

Requirements
  • 7+ years experience in product marketing or related field.
  • 5+ years experience creating unique marketing plans to reach core stakeholders
  • Experience working on products used by research communities and academics.
  • Experience with B2B marketing tactics including events and webinars. Especially important for events like conferences.
  • Ability to operate independently; experience working with small teams or in lean/startup environments.
  • Experience partnering closely with product teams to influence product strategy and roadmaps.

Good to have skills
  • Experience leading cross-functional teams, either formally through reporting structure or informally through influence.
  • Experience developing product messaging, particularly with Client or future-looking technologies.
  • Strong background in copywriting, particularly in research case studies and/or white papers.
  • Experience creating and executing unique marketing strategies and developing strong assets including videos, white papers and case studies.
  • Combination of strategic marketing experience and hands-on tactical execution.
  • Ability to operate in a fast-paced, iterative and independent environment.

Education:
Bachelors required - Marketing/Communications/Policy
Master's preferred - MBA / Communications / Marketing

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