Associate Brand Manager Santa Rosa, CA jfw
2 weeks ago
Associate Brand Manager Santa Rosa, CA jfw
Job Category
Marketing
Location
City
Santa Rosa
We are seeking a motivated and high-achieving Associate Brand Manager candidate to join the dynamic Marketing team at Jackson Family Wines. The ABM position is an important leadership role that partners with the Brand manager to develop and execute the business and marketing strategies for a collection of wineries.
Essential Job Functions:
Support Brand Manager on developing long-term and annual marketing plans
Maintain and reconcile brand budgets
Support Brand Manager in developing creative campaigns and capturing brand assets
Synthesize sales data trends and develop business recommendations
Identify insights from consumer and market research
Provide oversight and program management for procurement/packaging initiatives
Maintain asset repository and ensure consistency across all communication channels
Partner with sales team on account requests and pitch support
Lead and execute initiatives including event marketing, trade/media/consumer tastings, and direct-to-consumer marketing
Project and Process Management: as determined by brand plans, partner with brand leadership to develop project timelines and traffic execution, coordinated with relevant departments, agencies and vendors
Support new product launches
Background Required:
Bachelor’s Degree in any major (Marketing and/or Business preferred)
4+ years of CPG or Beverage Brand Management experience
Strong and consistent track record of driving business results
Knowledge of P&L
Project management experience
Track record of program execution
Demonstrated ability to effectively lead and build team relationships
Ability to manage multiple projects with executional excellence
Basic understanding of various pricing strategies across multiple markets and channels
Digital marketing competence
Strong communication skills with an emphasis on writing and editing
Ability to understand consumer insights (IRI, internal sales, demographics, consumer attitudes, usage)
Strong PC skills (Excel, PowerPoint, Word)
Other Essential Abilities and Skills:
Results driven self-starter
Detail orientated
Analytical skills
Creative problem-solver
Effective in ambiguous situations and entrepreneurial environments
Strong communication skills (written, verbal, presentations)
High integrity
Not afraid to roll-up your sleeves
Sense of humor, likes to have fun
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