Director, Brand Strategy
2 weeks ago
Account Planning --> Brand Strategy Director
ID: 3975
Full-Time/Regular
The Director, Brand Strategy plays a vital role in developing business solutions and marketing campaigns for a range of products and services. This position’s role is to combine the attitudes and interests of consumers, clients and creatives to help produce effective creative solutions and executions. Acting as strategic authority within an agency, the Director, Brand Strategy uses expertise, experience and judgment, research and analytics to formulate critical insights. These include identification of ideal audiences, optimum methods of communication, compelling messaging and the like. They combine market data, qualitative and quantitative research (both primary and secondary) and product knowledge within a core proposition to enable creative and other teams to produce marketing ideas that address defined business problems. With increasing public awareness of marketing strategies, a key challenge is to develop innovative ways to reach consumers. The Director, Brand Strategy works closely with the Research Director to ensure all research conducted on behalf of clients is effectively designed and executed.
Responsibilities:
Understand Company, Competitive, Cultural, Consumer, and Category insights
Secondary and Syndicated research mining and analysis
Analyzing competitive research (secondary, qualitative and quantitative), analytics and trend analysis
Collaboration with Strategy & Analytics teams to develop business, marketing and communication strategies that are fueled by customer insight.
Brand positioning development and creative insight resulting in communications that resonate with target audiences
Monitoring and interpretation of cultural and social trends relative to the clients’ businesses
Meeting the client or prospect to learn the background to the brand and advising on possible approaches or adaptation of approach to the target market
Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy enabling them to develop creative ideas that may be applied to a variety of media channels that will promote the idea most effectively
Analyzing and interpreting customer response and sales data in order to evaluate the effectiveness of messaging and campaigns
Qualifications:
Education and experience equivalent to a Bachelor's degree in English, marketing, anthropology, sociology, psychology or other social science; supplemented with strategic planning, research and study design experience.
5-7+ years of relevant experience
Team leadership skills
Understanding of traditional, as well as modern primary research methods
Ability to translate research and analytics to insights
Exceptional communication skills
Must be able to travel both domestic and internationally as necessary
Overall, the successful candidate will be curious and creative in their approach to problem solving
#J-18808-Ljbffr
-
Director, Brand Strategy
1 month ago
Fort Lauderdale, United States Zimmerman Advertising Full timeThe Director, Brand Strategy plays a vital role in developing business solutions and marketing campaigns for a range of products and services. This position’s role is to combine the attitudes and interests of consumers, clients and creatives to help produce effective creative solutions and executions. Acting as strategic authority within an agency, the...
-
Brand Manager
1 week ago
Fort Lauderdale, United States TABACALERA USA Inc. Full timeThe ideal candidate will work on marketing activities that include but are not limited to Brand Strategy, Agency Management, Ad Campaigns, social media, Website Content Management, Collateral Production, Email Marketing, and Competitive brand research. Key Responsibilities · Work with Sr. Marketing Director on Marketing Plans, Brand Strategy and day to day...
-
Brand Manager
3 weeks ago
Fort Lauderdale, United States TABACALERA USA Inc. Full timeThe ideal candidate will work on marketing activities that include but are not limited to Brand Strategy, Agency Management, Ad Campaigns, social media, Website Content Management, Collateral Production, Email Marketing, and Competitive brand research. Key Responsibilities Work with Sr. Marketing Director on Marketing Plans, Brand Strategy and day to day...
-
Fort Worth, United States Higginbotham Group llc Full timeSenior Director of Corporate Communications and Brand Development Job Category : Marketing & Communications Requisition Number : SENIO003175 Apply now Posted : April 22, 2024 Full-Time Locations Showing 1 location Fort Worth, TX 76102, USA Description Higginbotham, a privately held, independent insurance and financial services firm that ranks within the top...
-
Senior Director of Brand and Communications
1 month ago
Fort Worth, United States LHH Full timeSeeking a seasoned Senior Director of Brand and Communications with over 10 years of experience, including 5+ years in leadership roles within B2B corporate environments. The ideal candidate will have a proven track record of crafting and executing corporate communications strategies, crisis communications management, leadership communications, and internal...
-
Senior Director of Brand and Communications
1 month ago
Fort Worth, United States LHH Full timeSeeking a seasoned Senior Director of Brand and Communications with over 10 years of experience, including 5+ years in leadership roles within B2B corporate environments. The ideal candidate will have a proven track record of crafting and executing corporate communications strategies, crisis communications management, leadership communications, and internal...
-
Senior Director of Brand and Communications
3 weeks ago
Fort Worth, United States LHH Full timeSeeking a seasoned Senior Director of Brand and Communications with over 10 years of experience, including 5+ years in leadership roles within B2B corporate environments. The ideal candidate will have a proven track record of crafting and executing corporate communications strategies, crisis communications management, leadership communications, and internal...
-
Complex Director
2 weeks ago
Fort Lauderdale, United States The Dalmar Full timeThe Dalmar a Tribute Portfolio Hotel & Element Fort Lauderdale Hotel, as part of the Wurzak Hotel Group, located in downtown Fort Lauderdale is looking for a Complex Director of Rooms to join their senior leadership team. This position functions as the strategic business leader of the property's Hotel Operations. Areas of responsibility may include Front...
-
Director of Rooms
7 days ago
Fort Lauderdale, United States The Dalmar Full timeJob DescriptionJob DescriptionThe Dalmar a Tribute Portfolio Hotel & Element Fort Lauderdale Hotel, as part of the Wurzak Hotel Group, located in downtown Fort Lauderdale is looking for a Complex Director of Rooms to join their senior leadership team. This position functions as the strategic business leader of the property's Hotel Operations. Areas...
-
Global Brand Manager
1 month ago
Fort Lauderdale, United States Chauvet and Sons, LLC Full timeJob Description Job Description Our mission is to create customer-driven solutions in the world of professional entertainment lighting, control, power distribution and networking. Chauvet’s seven brands include: CHAUVET DJ, CHAUVET Professional, Iluminarc, ChamSys, Kino Flo, LynTec and Trusst. All products are sold worldwide through a network of...
-
Complex Director
1 month ago
Fort Lauderdale, United States The Dalmar Full timeJob DescriptionJob DescriptionThe Dalmar a Tribute Portfolio Hotel & Element Fort Lauderdale Hotel, as part of the Wurzak Hotel Group, located in downtown Fort Lauderdale is looking for a Complex Director of Rooms to join their senior leadership team. This position functions as the strategic business leader of the property's Hotel Operations. Areas...
-
Dickies: Director, Brand Marketing
4 days ago
Fort Worth, United States VF Corporation Full timeDirector, Brand Marketing (Global Dickies) We are looking for a Director, Brand Marketing, to join the Global Dickies Marketing organization. Great brands win by engaging with their community. The worker is the heart and soul of our nearly 100-year-old brand. The Dickies worker doesn’t simply make for the hell of it, they celebrate the process. This role...
-
Dickies: Director, Brand Marketing
1 day ago
Fort Worth, United States VF Corporation Full timeDirector, Brand Marketing (Global Dickies) We are looking for a Director, Brand Marketing, to join the Global Dickies Marketing organization. Great brands win by engaging with their community. The worker is the heart and soul of our nearly 100-year-old brand. The Dickies worker doesn't simply make for the hell of it, they celebrate the process. This role...
-
Global Brand Manager
2 months ago
Fort Lauderdale, United States Chauvet and Sons, LLC Full timeJob DescriptionJob DescriptionOur mission is to create customer-driven solutions in the world of professional entertainment lighting, control, power distribution and networking. Chauvet’s seven brands include: CHAUVET DJ, CHAUVET Professional, Iluminarc, ChamSys, Kino Flo, LynTec and Trusst. All products are sold worldwide through a network of professional...
-
Global Brand Manager
1 month ago
Fort Lauderdale, United States Chauvet and Sons, LLC Full timeJob DescriptionJob DescriptionOur mission is to create customer-driven solutions in the world of professional entertainment lighting, control, power distribution and networking. Chauvet’s seven brands include: CHAUVET DJ, CHAUVET Professional, Iluminarc, ChamSys, Kino Flo, LynTec and Trusst. All products are sold worldwide through a network of professional...
-
Director, Marketing
6 days ago
Fort Lauderdale, United States ELEVATE AVIATION GROUP LLC Full time**Elevate Aviation Group (EAG)** **Job Title-** Director, Marketing **Department-** Marketing **Reports to-** Chief Sales Officer **Location-** Fort Lauderdale, FL **Who we are-** Elevate Aviation Group, established in 2003, provides air transportation, travel consultancy, aircraft acquisitions and aircraft management services to some of the most...
-
Senior Director, Partnership Development
5 days ago
Fort Lauderdale, United States AEG Full timeThe Senior Director of Partnership Development is primarily responsible for leading the Partnership Development team to generate new business revenue with local, national and global brands through the implementation of the full partnerships sales cycle process to deliver solution focused, integrated sponsorship packages of the Inter Miami CF assets. The...
-
Brand Marketing Manager
5 days ago
Fort Lauderdale, United States Chewy Full timeOur Opportunity: Chewy is looking for a consumer-centric Brand Marketing Manager to join our Brand Marketing Team, in Plantation, FL, or Boston, MA . This role will drive brand marketing campaign development, execution, and measurement for key Chewy brand initiatives. With storytelling, strategic insights, and data acumen, the ideal candidate will actively...
-
Director, Marketing
6 days ago
Fort Lauderdale, United States Elevate Jet Full timeApply Job Type Full-time Description Elevate Aviation Group (EAG) Job Title- Director, Marketing Department- Marketing Reports to- Chief Sales Officer Location- Fort Lauderdale, FL Who we are- Elevate Aviation Group, established in 2003, provides air transportation, travel consultancy, aircraft acquisitions and aircraft management services to some of the...
-
Director, Marketing
6 days ago
Fort Lauderdale, United States Contact Elevate Aviation Group Full timeElevate Aviation Group, established in 2003, provides air transportation, travel consultancy, aircraft acquisitions and aircraft management services to some of the most recognized names in business, sports, entertainment, government, and higher education. Elevate Aviation Group’s wholly owned subsidiaries, Private Jet Services, Elevate Jet, and Elevate...