Shopper Marketing Manager
3 weeks ago
** Shopper Marketing Manager (remote optional)**
** Shopper Marketing Manager (remote optional)**
****Position Summary****
At Essentia, we are always on the lookout for positively charged people who bring passion and energy to the team and who love our brand. As the #1 ionized alkaline water brand nationally, we are enjoying explosive growth and need talented individuals to join our team. If this sounds like you, we want to hear from you. The Shopper Marketing Manager will report to the CPG, Performance Marketing Director and is responsible for the development, implementation and optimization of in-store retail marketing strategies, tactics, and programs.
POSITION RESPONSIBILITIES
* Develop strategy and execute regional/national in-store retail programs
* Write clearly articulated creative briefs based on program goals & objectives
* Plan and oversee execution of dealer loader items, hard and soft POS, wearables, and swag
* Management of in-store tactics & brand compliance
* Develop and execute custom retail projects
* Collaborate with Performance/Social/Influencer Marketing, Sales Directors, Field Sales, Operations teams to ensure Shopper Marketing programs are tracking and performing as planned
* Develop and conduct in-store merchandising training programs with sales teams
* Manage support materials for retailers and distributors (videos, booklets, toolkits, presentations etc.)
* Work with sales, develop and execute sales incentive programs
* Manage and track in-store retail marketing budget
* Evaluate program efficacy and provide recommendation for optimization
* Complete strategic and detailed analysis on the marketplace and competitive programs, and pertinent in-market trends across the category
POSITION REQUIREMENTS:
* 5+ years, CPG Brand, Integrated Marketing, Shopper Marketing and/or Field marketing
* Bachelors degree in business, marketing, communications, or related field (Bachelors degree preferred; a combination of education/experience will be considered)
* Knowledge of the consumer-packaged goods industry, retail channels and account specific marketing (in store displays, POS/POP at retail)
* Knowledge of the retail landscape; National Accounts (FDM Channel), Club, Regional Accounts, Natural, Independent, and more
* Shopper marketing including omni, digital, instore, promotional tactics, process flow, execution, and fulfillment processes and how they work together
* Experience working across instore marketing activations
* Proficiency working with Microsoft Office products
* Strong analytical mindset focused on testing and measuring impact of initiatives and program
****Position Summary****
At Essentia, we are always on the lookout for positively charged people who bring passion and energy to the team and who love our brand. As the #1 ionized alkaline water brand nationally, we are enjoying explosive growth and need talented individuals to join our team. If this sounds like you, we want to hear from you. The Shopper Marketing Manager will report to the CPG, Performance Marketing Director and is responsible for the development, implementation and optimization of in-store retail marketing strategies, tactics, and programs.
POSITION RESPONSIBILITIES
* Develop strategy and execute regional/national in-store retail programs
* Write clearly articulated creative briefs based on program goals & objectives
* Plan and oversee execution of dealer loader items, hard and soft POS, wearables, and swag
* Management of in-store tactics & brand compliance
* Develop and execute custom retail projects
* Collaborate with Performance/Social/Influencer Marketing, Sales Directors, Field Sales, Operations teams to ensure Shopper Marketing programs are tracking and performing as planned
* Develop and conduct in-store merchandising training programs with sales teams
* Manage support materials for retailers and distributors (videos, booklets, toolkits, presentations etc.)
* Work with sales, develop and execute sales incentive programs
* Manage and track in-store retail marketing budget
* Evaluate program efficacy and provide recommendation for optimization
* Complete strategic and detailed analysis on the marketplace and competitive programs, and pertinent in-market trends across the category
POSITION REQUIREMENTS:
* 5+ years, CPG Brand, Integrated Marketing, Shopper Marketing and/or Field marketing
* Bachelors degree in business, marketing, communications, or related field (Bachelors degree preferred; a combination of education/experience will be considered)
* Knowledge of the consumer-packaged goods industry, retail channels and account specific marketing (in store displays, POS/POP at retail)
* Knowledge of the retail landscape; National Accounts (FDM Channel), Club, Regional Accounts, Natural, Independent, and more
* Shopper marketing including omni, digital, instore, promotional tactics, process flow, execution, and fulfillment processes and how they work together
* Experience working across instore marketing activations
* Proficiency working with Microsoft Office products
* Strong analytical mindset focused on testing and measuring impact of initiatives and program
Arlington, VA, US, 22202
Arlington, VA, US, 22202
**Nearest Major Market:** Arlington Virginia
**Nearest Secondary Market:** Washington DC
-
Shopper & Marketplace Insights Manager
7 days ago
Arlington, United States Blend360 Full time**Shopper & Marketplace Insights Manager** **Location** : Arlington, VA **Job Type** : Permanent Placement **Hours** : Full Time **Required Years of Experience** : 5 Years **Required Education** : B.A./B.S. in Marketing, Economics, Psychology, or Sociology required. Relevant Master's degree or MBA strongly preferred. **Travel** : No **Relocation** : No **Job...
-
Shopper & Marketplace Insights Manager
7 days ago
Arlington, United States Blend360 Full time**Shopper & Marketplace Insights Manager** **Location** : Arlington, VA **Job Type** : Permanent Placement **Hours** : Full Time **Required Years of Experience** : 5 Years **Required Education** : B.A./B.S. in Marketing, Economics, Psychology, or Sociology required. Relevant Master's degree or MBA strongly preferred. **Travel** : No **Relocation** : No **Job...
-
Food Service On-Premise
4 weeks ago
Arlington, United States Swire Pacific Holdings Inc. Full timeFood Service On-Premise (FSOP) -Market Development Manager Arlington, WA, USA * Edmonds, WA, USA * Lynnwood, WA, USA Req #16017 Friday, February 23, 2024 Who is Swire Coca-Cola? We are one of the largest bottlers of Coca-Cola and other beverage brands in America. Our 7,200 hardworking and passionate employees produce and distribute more than 50 brands and...
-
Sports Minded Marketing And Sales Representative
2 weeks ago
Arlington, United States Verity Marketing Group Inc Full timeJob DescriptionJob DescriptionJoin a Thriving Team of Sports-Minded Professionals in Arlington, TX!This is and Entry Level opportunity! No experience necessary.We are seeking highly motivated and driven individuals with a passion for sports to join our rapidly growing retail sales and marketing team. This is an entry-level opportunity with comprehensive...
-
Arlington, United States Verity Marketing Group Inc Full timeJob DescriptionJob DescriptionJoin a Thriving Team of Sports-Minded Professionals in Arlington, TX!This is and Entry Level opportunity! No experience necessary.We are seeking highly motivated and driven individuals with a passion for sports to join our rapidly growing retail sales and marketing team. This is an entry-level opportunity with comprehensive...
-
Marketing Manager
1 week ago
Arlington, United States Ultimate Staffing Full timeMarketing Manager-Are you looking for work-life balance and autonomy in your career? In today's corporate environment, chances are you have already thought about finding an organization that puts employees first by offering flexible and hybrid workplace policies, strong health care benefits and paid time off that you are encouraged to take. If this sounds...
-
Marketing Manager
7 days ago
Arlington, United States Ultimate Staffing Full timeMarketing Manager-Are you looking for work-life balance and autonomy in your career? In today's corporate environment, chances are you have already thought about finding an organization that puts employees first by offering flexible and hybrid workplace policies, strong health care benefits and paid time off that you are encouraged to take. If this sounds...
-
Marketing Manager
1 week ago
Arlington, United States Ultimate Staffing Full timeMarketing Manager-Are you looking for work-life balance and autonomy in your career? In today's corporate environment, chances are you have already thought about finding an organization that puts employees first by offering flexible and hybrid workplace policies, strong health care benefits and paid time off that you are encouraged to take. If this sounds...
-
Marketing Manager
7 days ago
Arlington, United States Ultimate Staffing Full timeMarketing Manager-Are you looking for work-life balance and autonomy in your career? In today's corporate environment, chances are you have already thought about finding an organization that puts employees first by offering flexible and hybrid workplace policies, strong health care benefits and paid time off that you are encouraged to take. If this sounds...
-
Marketing Manager
5 days ago
Arlington, United States Ultimate Staffing Full timeMarketing Manager-Are you looking for work-life balance and autonomy in your career? In today's corporate environment, chances are you have already thought about finding an organization that puts employees first by offering flexible and hybrid workplace policies, strong health care benefits and paid time off that you are encouraged to take. If this sounds...
-
Marketing Manager
5 days ago
Arlington, United States Bloomberg BNA Full timeWe’re looking for a marketing strategist to join our team of dynamic marketers. Work alongside business leaders to understand business objectives then implement marketing strategies that support revenue growth. You will work with Marketing partners to build and design, then lead the execution and optimization of marketing campaigns, promotions, and sales...
-
Marketing Manager
7 days ago
Arlington, United States Bloomberg Industry Group Full timeWe’re looking for a marketing strategist to join our team of dynamic marketers. Work alongside business leaders to understand business objectives then implement marketing strategies that support revenue growth. You will work with Marketing partners to build and design, then lead the execution and optimization of marketing campaigns, promotions, and sales...
-
Studio Manager
5 days ago
Arlington, United States Traction Wellness Group Full time**Studio Manager (COVER LETTER REQUIRED TO BE CONSIDERED)** SweatHouz is the fastest growing recovery franchise business globally. With 14 open locations and nearly 250 licenses sold, SweatHouz is focused on accelerating the worlds adoption of contrast therapy through private suite experiences harnessing the power of infrared sauna and cold plunge! Join...
-
Content Marketing Manager
1 week ago
Arlington, United States Agora Data Inc Full timeThe Job The Content Marketing Manager oversees content for social media, website, and email marketing efforts. The position is responsible for ensuring that external material is on-brand and industry-suitable. This position is responsible for the strategic planning, writing, and scheduling of all social media accounts, website blog, advertising, blogs, and...
-
Email Marketing Manager
9 hours ago
Arlington, United States Addison Group Full timeI am sourcing candidates for a local Email Marketing Manager position. I am looking for an experienced, go-getter, and self-motivated Email Marketing Manager to lead and grow email marketing programs for one of our clients. Key Responsibilities: Lead and grow email marketing programs to advance our position in the market Gather requirements, conduct full...
-
Regional Marketing Manager
5 days ago
Arlington, United States JCO Workforce Solutions Full timeJoin a dynamic team as a Regional Marketing Manager and become a driving force behind regional business development initiatives and brand elevation. Lead a team of talented marketing coordinators and graphic designers, shaping the narrative of our organization and captivating external clients. Your innovative thinking, strategic planning, and exceptional...
-
Email Marketing Manager
2 days ago
Arlington, United States Addison Group Full timeI am sourcing candidates for a local Email Marketing Manager position. I am looking for an experienced, go-getter, and self-motivated Email Marketing Manager to lead and grow email marketing programs for one of our clients.Key Responsibilities:Lead and grow email marketing programs to advance our position in the marketGather requirements, conduct full...
-
Regional Marketing Manager
6 days ago
Arlington, United States JCO Workforce Solutions Full timeJoin a dynamic team as a Regional Marketing Manager and become a driving force behind regional business development initiatives and brand elevation. Lead a team of talented marketing coordinators and graphic designers, shaping the narrative of our organization and captivating external clients. Your innovative thinking, strategic planning, and exceptional...
-
Email Marketing Manager
2 days ago
Arlington, United States Addison Group Full timeOverview:We are seeking an experienced Email Marketing Operations Specialist with a strong background in managing backend email marketing operations. This role focuses on ensuring optimal email deliverability, maintaining a high email sender reputation, and supporting email marketing strategies through technical expertise. The ideal candidate will have a...
-
Regional Marketing Manager
2 weeks ago
Arlington, United States JCO Workforce Solutions Full timeJob DescriptionJob DescriptionJoin a dynamic team as a Regional Marketing Manager and become a driving force behind regional business development initiatives and brand elevation. Lead a team of talented marketing coordinators and graphic designers, shaping the narrative of our organization and captivating external clients. Your innovative thinking, strategic...