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Senior Marketing Specialist

3 months ago

Morrisville, United States Performix Business Services LLC Full time
Job Description
Job Description:
•Industrial Automation Marketing Campaign Program Specialist
•3 to 5 years' experience
•Possible Temp to hire
•Either Raleigh or Boston office ideally.
•Only domestic travel and less than 25%
•Shift 8:00am to 5:00pm
•Marketing Program Specialist role is a significant contributor to bring the marketing communications strategy and content offers to life for our customers, partners, and influencers.
•The program specialist is responsible for tactical development, implementation, measurement & insights.
•S/he will integrate inbound and outbound marketing tactics to acquire and retain customers.
•It is critical for this role to stay current in the latest marketing trends.
•The expected outcomes for this role are to create brand awareness, drive demand generation and to accelerate our digital marketing & event abilities through paid, owned and earned media.

What do you get to do in this position?
•Contribute to a variety of MarCom campaigns by partnering with the Channel &Segment Marketing leaders, thought leadership team, deployment team, and internal/external agencies.
•Contribute to and manage campaign calendar, program documentation, inbound/outbound assets, dependencies, deliverables, and timelines.
•*Own large and small scale end-to-end event planning - kits & content creation, manage vendor relations, stakeholder/staff scheduling & communication, coordinate booth plan & requirements for activation, manage invitations & registration, onsite event support, ensure adherence to budget, report on KPIs
•Oversee work with the internal and external agency personnel &vendors - designers, animators, printers, etc.
•Follow and communicate brand standards to all stakeholders
•Orchestrate deployment team for media placements, paid search, web pages, marketing automation, events and public relations to ensure tactics are working in unison.
•Devise A/B and multivariate testing techniques across channels (web, email, landing pages etc.) to make campaigns more effective in a short timeframe.
•Deliver campaigns on time.
•Proactively manage the campaign budget by taking corrective actions to throttle up/down based on performance.
•Manage pipeline and follow up
•Manage issues that arise during the campaign and escalate as necessary.
•Support ad-hoc business priorities as needed
•Monitor and report on health & velocity of the demand waterfall -impressions, web traffic, inquiries, opportunities, closed/won sales.
•Provide detailed analysis and reporting of each campaign and/or tactic, including insights, interpretation, commentary and recommendations.
•Usage of various marketing technologies - workflow management, content management systems, CRM, marketing automation, social media management, business intelligence, web analytics platforms.

Qualifications/This job might be for you if you have:
•Bachelor's degree in marketing or communications required, professional project management a plus.
•3-5 years of marketing experience with majority of experience centered around event planning and engagement via digital marketing channels including SEO/SEM, web, social, email, online advertising, and analytic tools
•Brand experience in the industry and/or technology sector a plus
•Demonstrated experience using data and metrics to measure performance and adjust accordingly
•Strong verbal and written communication skills
•Strong customer first orientation
•Ability to work independently and adapt in an ever-changing work environment
•High degree of initiative and pro-active approach
•Strong project management skills & ability to handle multiple projects at once

Ability to travel domestically.

Requirements
•Bachelor's degree in marketing or communications required, professional project management a plus.
•3-5 years of marketing experience with majority of experience centered around event planning and engagement via digital marketing channels including SEO/SEM, web, social, email, online advertising, and analytic tools
•Brand experience in the industry and/or technology sector a plus
•Demonstrated experience using data and metrics to measure performance and adjust accordingly
•Strong verbal and written communication skills
•Strong customer first orientation
•Ability to work independently and adapt in an ever-changing work environment
•High degree of initiative and pro-active approach
•Strong project management skills & ability to handle multiple projects at once

Ability to travel domestically.