Email & Content Marketing Manager
1 month ago
Summary
Helps establish Reputable Recruiting as the premier (5-Star Rated) recruiting brand for executive, retained, and managed search, along with the achievement of the company mission and vision. Drives branding through buyer journey content distribution, improves engagement, improves awareness. Responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes managing email lists, developing content, split testing messaging (A/B testing), and leveraging web technologies to drive sales/revenue. Your innovative ideas and deep understanding of customer engagement will be instrumental in promoting our brand, delivering insights and updates to select audiences, ensuring strong customer relationships, and driving company revenue/sales.
DUTIES
List Management
Works with Sales/Recruiting teams and conducts research to understand buyer types, traits, habits, and attitudes.
Develops target lists and participates in further segmentation to improve messaging and response rates.
Participates in growing and updating lists and ensuring contact records are updated and accurate.
Content Development
Develops or leads the development of various marketing assets/content: JPG, GIF, Video, Blogs, Case Studies, Infographics, eBooks, and Email Campaigns/playbooks.
Contributes to the development of buyer journey content for each of the target buyer personas.
Develops promotional campaigns, promotions, and suggestions to stimulate response, open, & click rates, etc.
Understands the importance of grammar, spelling, clarity, and keywords for effective messaging & SEO value.
Develops annual content calendar and buyer journeys for all digital media channels.
Researches topics and trends to fuel creative content development for all marketing channels and methods.
Engagement Practices
Develops marketing strategy in alignment with the enterprise and sales strategies.
Leverages marketing automation tools and implements best practices designed to improve conversions.
Develops KPI’s for measuring campaign performance.
Implements lead scoring strategies/best practices.
Leads efforts related to Social Media Advertising, Search Engine Optimization, Search Engine Marketing, etc.
Performs analysis of marketing related data, including Google Analytics, Click Through Rates, Reply Rates, Open Rates
Analyzes email deliverability to improve campaign performance.
Tracks marketing ROI based on revenue generated from marketing campaigns and lead conversions.
Researches, studies, analyzes, and experiments with new engagement strategies, systems, tools, and tactics.
Works with 3rd party/gig economy resources through platforms such as Fiverr and/or Upwork.
Manages company social media pages.
Technologies
ActiveCampaign
SourceWhale
JobAdder (ATS/CRM)
Canva
Adobe Creative Suite
WordPress
Fiverr/Upwork
HTML
LinkedIn (Sales Navigator)
Zapier
Google Analytics
Office365
REQUIREMENTS
Bachelor’s degree in marketing or related field (preferred)
Proven work experience in email marketing, particularly with ActiveCampaign
Skilled in leveraging and administering the technologies and practices noted above
Experience with best practices related to Google Analytics (SEO, Keywords, SEM, Page Rank, Unique Visitors)
Skilled in data acquisition and analytics, ideally leveraging BI tools for visual analytics (ex. PowerBI, Tableau, Qlik)
KEY TRAITS
Low ego nature with a natural desire to serve others. We refer to this as a ‘servant mentality’ which is characterized by an ‘others first’ or sacrificial style/nature.
Naturally curious and takes the time to understand how things work, identify root causes, and find the shortest and most reliable path to success. Asks insightful questions and seeks first to understand before being understood.
Organized approach to work with a passion for implementing and improving processes, while keeping the main thing the main thing. Utilizes project management skills to keep priorities on track.
Executive communication skills, not just in terms of expressing thoughts and ideas, but also in listening and asking questions. Instinctively knows when, what, how, why, and where to communicate to maintain productivity and ease of work.
High degree of emotional intelligence and who is sensitive to how others may be thinking/feeling. Leverages this understanding to improve marketing/messaging/content.
Strategic thinker who is careful to consider the long-range/big picture vision before taking tactical measures. Understands cause and effect, and how actions lead to outcomes, then coordinates their work to achieve the desired end.
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