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Product Manager, Marketing

4 months ago

Seal Beach, United States Dendreon Full time

Overview:

Who we are.

Dendreon is making the battle against cancer personal. Our flagship product PROVENGE (sipuleucel-T), was the first FDA approved immunotherapy for the treatment of metastatic castrate resistant prostate cancer and is made from the patient's own immune cells.

If you are looking to positively impact the lives of patients, we want you to join our team. We have Immunotherapy Manufacturing Facilities located in Seal Beach, CA and Union City, GA. A sizeable Research & Development group based out of Seattle, WA, and a highly skilled Commercial team countrywide.

Core Values:

  • Put Patients First. Every day is a new opportunity to improve the lives of patients living with
  • Act with Integrity. Be honest, transparent, and committed to doing whats right in every situation.
  • Build Building trust takes time. Engage teammates, be candid and transparent. Over communicate and seek feedback.
  • Raise the Harness continuous improvement, foster innovation and elevate our people.
  • Drive Results. Be accountable and execute we win together when everyone

Your Work: The position will play a strategic and cohesive role within the Commercial Marketing team and responsible for developing, managing and driving robust marketing content and campaigns to support Provenge that builds Dendreons brand equity. This role serves as champion of the Provenge brand and ensures it is consistently and meaningfully represented in all customer touch points. Based in Seal Beach, CA, the Product Manager will report to Sr. Director, Marketing.

Responsibilities:

Your Role:

  • Ensure successful and timely execution of marketing activities and initiatives; implementing key promotional tactics to drive the brand strategy and support overall sales goals for Provenge
  • Support development of strategic messaging and tactical pull through omnichannel activities
  • Creating promotional materials such as brochures, presentations, and advertisements.
  • Plan and implement campaigns which integrate all appropriate marketing tactics through an omni channel presence, including digital, interactive and online media, mobile applications, and other new methods that augment traditional marketing tactics.
  • Identify strategic customer insights through collaboration with medical, market analytics, field force and prescribers and translate into actionable strategies.
  • Support and collaborate with key business functions across the business (e.g. advocacy, patient access programs, speakers bureau etc.).
  • Creates action plans for execution of promotional sales force aligned activities.
  • Support development of the brands digital strategy delivering channel insights and analytics to report ROI and guide changes.
  • Developing product strategies and roadmaps that align with the company's overall business objectives.
  • Lead execution of digital brand campaigns, tactics, and programs to drive operational effectiveness, business impact and meet KPIs.
  • Oversee and manage creative agencies. Manage and approve expenditures within budget guidelines.
  • Scope and incorporate appropriate voice of customer research and insights into campaign development and decision-making process.
  • Analyzing sales data and market trends to adjust marketing strategies as needed
  • Establish metrics and track campaign/ program effectiveness and ROI.
  • Ensuring compliance with all regulatory guidelines and requirements
  • Staying up to date with industry trends and best practices to inform product strategy and innovation.
Qualifications:
  • BA/BS required.
  • 3 years US HCP marketing experience required.
  • Minimum of 5 + years of pharmaceutical Sales, Sales Training and/or Marketing industry experience.
  • Digital content and media knowledge and omnichannel experience preferred
  • Deep understanding of the pharmaceutical industry, including regulatory requirements, market dynamics, and competitive landscape.
  • Oncology or Rare Disease experience preferred.
  • Strong written and verbal communication skills
  • Strong organization, project management, and prioritization skills.
  • Proven team player with ability to navigate cross functionally/matrix.
  • Experience in managing external resources and partners, including advertising agencies
  • Must demonstrate ability to lead strategically, execute effectively on tactical marketing plans, build alignment, inform, negotiate, and collaborate.
  • Demonstrate initiative, creativity, strategic capabilities, and ability to work effectively in complex, rapidly changing environments.
  • Excellent communication and people skills.

Working Conditions and Physical Requirements:

  • This position is On-Site at our Seal Beach, CA location
  • This position operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
  • While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand, walk; use hands to finger, handle or feel; and reach with hands and arms.
  • 25% travel