Paid Media Manager
3 weeks ago
PRO Standard is a Premium Athletic brand, with a distinct lifestyle approach to the Sports Licensed market. With deep-rooted values around strong execution, elevated materials and marketplace disruption, PRO has developed a modern, culturally relevant following within the sport lifestyle community.
As a Paid Media Manager, you will spearhead the strategies that make online transactions possible for the DTC website. You will also be responsible for organizing, developing, and executing website marketing plans.
Roles and Responsibilities
- Oversee and manage our third-party agency ensuring adherence to budgets, KPIs, and metrics, in regard to Paid Search, Paid Social and affiliates.
- Develop and execute new customer acquisition strategies.
- Responsible for maintain the budgets for all Paid Search and Social campaigns while adhering to pre-determined ROAS.
- Identify KPIs for customer conversions and areas of opportunity for business growth.
- Cross-functionally work with Marketing & Content Teams to ensure cohesive brand messaging across all platforms.
- Create and manage Email Campaigns and Marketing Calendar including, but not limited to, collection and product related emails, welcome, abandon cart, and customer engagement email flows.
Requirements
- Minimum of 5+ years of experience handling marketing strategies in CPG and DTC
- Ecommerce Marketing experience in Fashion and/or Sports highly preferred
- Experience in Shopify and Klaviyo highly preferred
- Considerable expertise in using Excel and Google AdWords and Google analytics to stay organized and monitor changes in product sales and identify opportunities for improvement.
- Knowledgeable of the e-Commerce space including competitive strategies, marketing strategies, product development, consumer research, usability best practices, and industry trends.
- Knowledge of online sales strategies and the various platforms used to conduct digital sales or conversions on a website.
- Familiarity with web design and a keen eye to detail.
- Excellent communication and collaboration skills.
- Analytical and multitasking skills.
- BS degree in Marketing or relevant field.
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