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Marketing Specialist

3 months ago

Denver, United States Brookside Health Group Full time

Marketing Specialist-
This job posting is for a full-time position with the Brookside Health Group (BHG).

The role involves working Monday to Friday from 8:30 am to 5:00 pm, with a hybrid arrangement requiring office presence in Denver, Colorado on Tuesdays.

Job Responsibilities
Brand Management

  • Understanding & Planning: Maintain knowledge of BHG's brand, strategic plan, marketing goals, and objectives.
  • Campaigns: Support global brand campaign planning and analysis, develop, execute, and manage promotional collateral.
  • Integration: Lead integrated work with digital, content, and creative teams for channel plans and campaign measurement.
  • Creative Direction: Provide creative direction for media and marketing materials.
  • Project Management: Oversee timelines for new projects and internal review processes.
  • Reporting: Lead campaign recaps and quarterly reporting, analyzing performance metrics.
  • Web Management: Oversee web platforms for branded collateral and assets.
  • Compliance: Ensure brand compliance for BHG and affiliate brands.
  • Support: Assist in communication support for affiliate brands and manage agency/vendor relationships.
  • Event Participation: Act as a brand ambassador at events.
Clinic and Physician Marketing
  • Strategic Partnership: Serve as a liaison for BHG clinic operations to deliver effective marketing plans.
  • Project Intake: Support intake of new requests and develop strategic briefs.
  • Marketing Plans: Develop and execute marketing plans for service lines and specialties.
  • Onboarding: Lead marketing efforts for new physician onboarding.
  • Requests & Projects: Support clinic marketing requests and special projects.
  • Communication: Maintain consistent communication between marketing and operations teams.
Project Management
  • Coordination: Lead project coordination for clinic/operations client projects and strategic events.
  • Budget Management: Manage relevant marketing budgets and assist in accounts payable.

Other Duties
  • Perform additional tasks as assigned.
Education and Experience Requirements
  • Degree: Bachelor's degree in marketing preferred, Communications, Business Administration, Management, or a related field.
  • Experience: At least 6 years of related work experience.
Knowledge, Skills & Abilities
  • Experience: Marketing/communications, project management, media campaigns, and corporate branding/marketing.
  • Integrated Programs: Experience with integrated marketing programs for varied audiences.
  • Influence: Ability to build credibility and influence leadership on marketing strategies.
  • Simplification: Ability to simplify complex data into actionable plans.
  • Project Management: Strong project management skills, capable of leading teams and managing deadlines.
  • Communication: Excellent organization, communication, and time management skills.
  • Problem-Solving: Strong analytical skills with the ability to present information and find creative solutions.
  • Self-Motivation: Ability to lead projects independently from start to finish.
  • Collaboration: Effective collaboration within and outside the organization.
  • Writing Skills: Strong writing, editing, and communication skills with attention to detail.