Head of Performance Marketing
3 weeks ago
doola, a YC-backed startup in New York City, is just entering our hypergrowth phase, and we're looking to make first Performance Marketing hire. This is an ultra-high impact role with a real chance to leave a bigfoot-sized footprint in the company. Help us build New York's next unicorn
Key Responsibilities
- Own developing, executing, implementing, effectively communicating SEM digital marketing strategies, direct response campaigns, retargeting efforts, creative and landing page A/B tests, optimization to drive campaign efficiency and scale.
- Identify Budget and track pacing on weekly, monthly, quarterly goals.
- Lead the creative optimization utilizing best creative practices by channel, testing frameworks to drive more leads and delivery on marketing KPIs as defined by the campaign, channel & growth goals.
- Deploy regular keyword research, ad creative refreshes across acquisition channels and provide guidance on the creation of assets for maximum appeal and performance
- Create and manage a scheduled workflow through all phases of campaign planning to execution.
- Facilitate and drive launching new SEM marketing campaigns and test channels.
- Assess campaign performance, identify new opportunities, and manage cost per acquisition targets
- Work with cross-functional teams, external agencies to execute SEM digital marketing campaigns and deliver insights.
- Partner closely with our analytics team to measure effectiveness and to drive campaign efficiency and recommendations
- Collaborate with Marketers, Legal/Compliance to help drive success in cross-channel and performance marketing goals
- Coordinate production of high-quality marketing assets using a combination of internal resources and external vendors
- Proactively research and monitor (Fintech/Financial space) industry trends on a regular cadence to support the creative team in building new ad opportunities and drive performance goals
- Report overall channel performance on a weekly, monthly and quarterly basis
- At least 5-8 years of SEM digital marketing experience (Fin-tech industry experience preferred)
- Current and deep hands-on skills with all dynamic ad features in Google AdWords, including Responsive Search Ads and Dynamic Search Ads
- Strong understanding of Web/Mobile App campaign measurement and attribution
- Data driven and analytical, especially in assessing campaign performance, identifying consumer behavior, creative opportunities and managing cost per acquisition targets
- Self-starter and innovative with a drive to build impactful campaigns
- Ability to work both independently and co-operatively in a fast-paced environment
- Well-rounded and passionate about learning more, not only about SEM but also about other areas of customer acquisition and marketing
- Previous experience managing external vendors
- Experience handling multiple priorities, creative projects across marketing teams
- Familiar with digital marketing asset production
About doola
doola is building the OS for the next generation of online businesses. Formation. Legal Docs. EIN. US Address. Bank Account. Payments. Taxes. Website. US Phone Number. $1000s in Software Perks. And More. We handle the operational details. You grow your business. From start to six figures+ in revenue, we're with our companies for the long term.
Our mission is to unlock the potential of human entrepreneurship and democratize access to wealth creation by empowering anyone in the world to turn their dream idea into their dream US business.
We're seeing some exciting growth right now. Our product resonates strongly with customers worldwide, and we have worked with entrepreneurs on every continent (except Antarctica, yet). We're backed by some of the top investors in the world, including Nexus Venture Partners, HubSpot, Y Combinator, and HustleFund. We know we're only scratching the surface of what's possible in terms of the value we know we can provide.
Our customers come from all walks of life, and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and enthusiasm for small businesses, you will find a home at doola.
doola is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristics. doola considers qualified applicants with criminal histories consistent with applicable federal, state, and local law. doola is also committed to providing reasonable accommodations for talented individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation made due to a disability, please let your recruiter know.
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