Senior Media Relations Manager
1 month ago
Responsibilities
Ready to contribute to Brookings success?
The Brookings Institution, a distinguished nonprofit public policy organization in Washington, D.C., is actively seeking an experienced Media Relations Manager to join its Central Communications Office. As a vital member of our dynamic team, the Media Relations Manager will play a crucial role in enhancing Brookings' visibility and impact. Reporting to the Director of Strategic Communications and closely collaborating with the Vice President for Communications and Public Affairs, your responsibilities include managing institutional media relations, supporting the Office of the President, and overseeing media monitoring and reporting. The successful candidate will employ strategic planning, media engagement, and effective storytelling to strategically position Brookings in the public discourse and promote the institution’s impact on public policy debates. If you are a highly collaborative self-starter with a talent for translating complex research into compelling narratives, we encourage you to apply for this unique opportunity at the intersection of public policy research and media relations.
Managing Institutional Media Relations (50%)
Develop and execute media engagement strategies to elevate Brookings' visibility in key policy areas.
Cultivate and maintain relationships with journalists, editors, and media outlets for coverage and placement of Brookings research and experts.
Collaborate internally to identify media opportunities, coordinating interviews, briefings, and events.
Create impactful press releases, media pitches, and materials to communicate Brookings' research effectively.
Manage the central media inbox, routing inquiries, coordinating media bookings, and leading monthly media managers meetings.
Collaborate with internal teams, providing strategic counsel on messaging, positioning, and crisis communications.
Support coordination, development, and deployment of special projects aligned with institutional priorities.
Collaborate with the Director of Strategic Communications and senior leadership to develop proactive strategies and response protocols for brand risk mitigation and crisis communications.
Support the implementation of crisis communications plans, ensuring clear and effective communication strategies are in place to address potential reputational risks.
Supporting Media Relations for the Office of the President (25%)
Work closely with the Vice President for Communications to implement media strategies aligning with the President's priorities.
Assist in preparing the President for media engagements, ensuring key messaging alignment.
Facilitate media interactions for the President, acting as a liaison to ensure seamless coordination with media.
Media Monitoring and Reporting (25%)
Monitor media coverage and provide regular updates to internal teams.
Manage the institution’s media monitoring platform (Meltwater), offering guidance and training to Media staff.
Analyze media trends and sentiment to assess the impact of communications efforts and identify areas for improvement.
Establish benchmark goals for media engagement in the central communication team’s strategic planning.
Prepare comprehensive media reports for senior leadership, highlighting key metrics and areas for adjustments.
Conduct post-crisis evaluations to identify lessons learned and areas for improvement in crisis communications planning and execution.
Update Brookings.edu with timely op-eds, quotes, and research citations.
Stay informed about industry best practices and emerging trends in media monitoring and reporting for continuous improvement.
Qualifications
Ready to make an impact? In this role, you will support Brookings values of collegiality, respect, inclusion, diversity and community, and bring the following qualifications:
Education/Experience Requirements
Bachelor's degree in Communications, Journalism, Public Relations, or a related field. Minimum 5 years of related work experience, preferably in media relations, strategic communications, or related roles. Experience with media monitoring and pitching is required. Strong understanding of public policy issues and the ability to translate complex research into compelling media narratives. Must be authorized to work for any employer in the U.S.
Knowledge/Skills Requirements
Excellent written and verbal communication skills, with the ability to tailor messages to diverse audiences.
Demonstrated ability to build and maintain relationships with members of the media.
Proficient in media monitoring tools and reporting techniques.
Public policy savvy with the ability to learn about new concepts and policy areas quickly and effectively.
Strategic thinker with the ability to contribute to overall communication strategy and goals.
Detail-oriented, organized, and capable of managing multiple tasks simultaneously.
Ability to work collaboratively in a fast-paced, team-oriented environment.
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