Marketing Specialist

2 weeks ago


West Bend, United States MRA Recruiting Services Full time

Company: Glacier Hills Location: West Bend, WI Position: Marketing Specialist Job SummaryThe Marketing Specialist at Glacier Hills Credit Union is a crucial member of our marketing team, responsible for executing and supporting marketing initiatives that align with the credit union's brand, values, and strategic goals. This dynamic role involves data analysis, campaign development, graphic design, social media management, member engagement, community outreach, and staff training.Department: Marketing Reports to: VP of MarketingStatus: Full-TimeEssential Duties and ResponsibilitiesUtilize data analytics tools to gather insights from member behavior, market trends, and campaign performanceIdentify opportunities for improvement and make data-driven recommendationsCollaborate with the VP of Marketing to develop and implement marketing campaigns that promote our credit union's products, services, and values Monitor campaign performance and adjust strategies as necessary to optimize resultsCreate engaging and relevant content for the credit union's social media platformsMaintain a consistent online presence, ensuring that social media content reflects the brand's message and valuesDesign eye-catching visual materials, such as advertisements, brochures, banners, and other marketing collateral Ensure brand consistency in all design elementsRepresent the credit union at community events and engage in partnerships that promote our brand and community involvementParticipate in volunteer activities and support charitable initiatives to strengthen our community presenceInteract with credit union members to build strong relationships and address their needsDevelop and implement strategies to increase member engagement and satisfactionProvide training and resources to staff members, ensuring they are informed about marketing initiatives and can effectively communicate these to membersOffer ongoing marketing education to staff to enhance their skillsMust maintain the ability to remain bondedMinimum RequirementsBachelor's degree (B.A.) in MarketingKnowledge, Skills and AbilitiesProven experience in marketing, data analysis, and campaign managementProficiency in graphic design software (e.g., Adobe Creative Suite)Strong communication and interpersonal skills for member and staff interactionsAdept in using social media platforms for business promotionKnowledge of financial services or the credit union industry is a plusCreativity, attention to detail, and the ability to work independently and as part of a teamWorking Conditions and Physical Requirements Indoor office environmentAttend occasional community events or meetings outside of regular office hoursMedium keyboardingSittingSpeaking, hearingLifting, bendingEquipment Used LaptopPrinters, scanners, fax Telephone systemWe Make it EasyFounded in 1901, MRA is a nonprofit employer association that serves more than 4,000 employers, covering more than one million employees.As one of the largest employer associations in the nation, MRA helps its member organizations thrive by offering the most comprehensive assortment of HR services, information, education, and resources to help build successful workplaces and a powerful workforce.We partner with these companies working directly with their HR department and leadership to hire their talent. We are a direct line to the company, not an agency recruiter.



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