Director of E-commerce

Job Overview: As the Director of E-commerce, you will be responsible for developing and executing a comprehensive growth strategy that drives customer acquisition, engagement, and retention, while maximizing ROI. This is a full time, hybrid position reporting to a Co-Founder.

Key Responsibilities

include the following and all other assigned duties: Accountable, but not responsible, for all E-commerce channels, including the Website, E-mail/Retention, META, Google, and SEO. Own DTC growth metrics for the business, including revenue growth, CAC, MER, and retention. Develop and execute a growth marketing strategy across paid and owned channels. Day-to-day lead with agencies and other external digital marketing partners Optimize pricing and merchandising strategy. Collaborate with the web developer and UX agency to optimize the website and core funnel metrics Collaborate with in-house design and marketing team to develop a comprehensive marketing and promotional plan across all channels. Research, launch, and test new marketing channels Lead clear communication and alignment with Marketing, Product Development, Operations, Wholesale, Customer Service, and Finance teams. Develop and manage a budget and negotiate contracts with vendors as needed.

Other Requirements 5+ years of growth marketing experience, with a proven track record of driving customer acquisition and engagement for a fast-growing eCommerce company Strong communication skills and hunger for the role Experience with performance marketing channels, including paid search, paid social, email, and other acquisition channels. Strong analytical skills, including the ability to develop/analyze KPIs and make data-driven decisions Familiarity with analytics and marketing technology, including Google Analytics, Meta, and Klaviyo Familiarity with and experience building in Shopify’s suite of products and 3rd party apps

Why Smockingbird? Join a growing children’s clothing brand committed to innovation and excellence. Play a crucial role in shaping the E-commerce department Competitive salary and retirement benefits Fast-paced yet fun environment

How to Apply: Interested candidates are encouraged to send their resume and a cover letter detailing their qualifications and why they're a great fit for this role to parmelee@smockingbirdkids.com

Smockingbird Inc is an equal-opportunity employer. We welcome applications from candidates of all backgrounds and experiences. We will contact only those candidates whose qualifications align with our needs.

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