Marketing Manager

3 weeks ago

Dallas, United States Behavioral Health Group - BHG Full time

Join BHG as a Marketing Manager and lead the charge in developing and executing dynamic multi-channel marketing strategies, content creation, and brand management initiatives. Drive impactful marketing campaigns, manage creative resources, and optimize online presence across various platforms. Your strategic prowess and proven track record in executing marketing plans will be instrumental in achieving BHG's business objectives. If you're a seasoned marketer with excellent communication skills, strategic thinking, and a metrics-driven yet creative approach, we invite you to apply. Marketing Manager Responsibilities: Responsible for the development and execution of BHG’s multi-channel marketing, content marketing, brand management, digital, and sales support initiatives, aligned with marketing and business goals. Creates annual communication plan and key messaging, editorial calendars, and compelling content. Manages content creators, including freelance copywriters, BHG subject matter experts, agencies, and others. Strategizes, executes, and tracks marketing campaigns, videos, and collateral materials, such as treatment center brochures, posters, presentations, email campaigns, videos, and event deliverables across a variety of B2B and B2C communication channels. Independently manages BHG’s online presence, including website, social media, and SEO. Manages creative/graphics deliverables, using in-house software, freelancers, agencies, and other resources. Provides project direction, writes project briefs, and manages reviews, deadlines, and budget. Responsible for messaging and promotions for key national and regional events. Evaluates performance, gains insights, and optimizes marketing campaigns by analyzing Power BI data and analyzing other metrics. Required Skills & Qualifications 6-10 years of experience in similar marketing role. Bachelor’s degree in marketing, communications, journalism, business, or related field. Excellent written and verbal communication skills. Strategic thinker, problem solver, relationship focused. Proven experience executing marketing plans and campaigns. Organized with strong project management, multitasking and decision-making skills. Independent, accountable work style with high emotional intelligence. Experience managing agencies and outside vendors. Metrics driven, yet creative. BHG: We are a team that is focused on patient care and quality. Behavioral Health Group (BHG), is a leading provider of opioid addiction treatment services. BHG provides medication assisted treatment and counseling services in a conventional outpatient setting. At BHG, we are committed to the belief that addiction is a brain disease, not a moral failing. We believe that with hope, respect, and caring, real recovery is possible. BHG is an equal opportunity, affirmative action employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status, or any other legally protected basis, in accordance with applicable law.

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