Senior SEO Analyst

2 weeks ago

Pittsburgh, United States CareerBuilder Full time

Our name is new, but we are not. React Digital was born from Chemistry, a 3-time Ad Age Agency of the Year and Ad Age A-List Independent Agency. And weve been creating some of the most effective and cutting-edge digital work for some of the most well-known brands in the country for years.
Digital with all the right elements.
We are a group of passionate experts who come together to solve any challenge. We are strategists, designers, writers, UX, SEO, developers, and more. All focused on one thing. Delivering the type of work that produces real results for our clients. We do what we love, and love what we do.
Elevate the strategic depth of our SEO initiatives as a Senior SEO Analyst at React Digital. This pivotal role demands a blend of analytical prowess and strategic foresight, enabling you to dissect complex organic data landscapes and carve out pathways to heightened online visibility and client success.
You will help orchestrate our SEO strategies, transforming insights into action and guiding our team towards achieving unparalleled search engine prominence for our diverse clientele.
Responsibilities:

Serve as a client-facing expert on SEO, masterfully navigating through data-driven narratives to unveil the story behind organic performance and forward-looking strategies during monthly insight exchanges.
Spearhead the development and execution of comprehensive SEO reporting strategies, focusing on deep data analysis, market trends, and competitor benchmarking to identify opportunities for organic growth.
Lead the charge in analytical methodologies, utilizing advanced SEO tools and platforms (e.g., Looker Studio, SEMrush, Screaming Frog, GA4, Search Console) to dissect performance metrics, uncovering insights that drive strategic decisions.
Innovate our reporting and insights delivery, crafting compelling narratives around organic data analytics to inform strategy adjustments and present complex information in an accessible format to clients.
Drive continuous optimization efforts such as A/B testing & conversion rate optimization strategies to maximize ROI from organic search campaigns.
Vigilantly track and analyze key SEO performance indicators while directly engaging in both on-page and off-page SEO efforts, including tactics like title tag testing, local profile experimentation, and refining internal link practices.
Stay ahead of the curve on SEO trends and Google algorithm updates, translating these into actionable strategies to maintain and enhance search engine visibility and performance.
Need to Have:

Demonstrated expertise in leveraging SEO analytics and tools for strategic insights, with a strong command of Looker Studio, GA4, SEMRush, Google Search Console, Google Slides, and Screaming Frog.
A robust analytical toolkit, capable of conducting sophisticated keyword research, competitor analysis, and performance analytics to guide strategic direction.
Demonstrated expertise in leveraging organic performance metrics to illuminate content, development, and UX design strategies, facilitating a synergistic collaboration across teams to infuse SEO insights into the fabric of our client work.
Exceptional communication & presentation skills with the capacity to distill complex data into actionable insights and strategic recommendations.
Nice to Have:

Proficiency with BigQuery and SQL for advanced SEO insights.
Basic understanding of programming languages (e.g., Python) for automating SEO analytics tasks.
Knowledge of machine learning and AI principles to apply predictive analytics in SEO strategies.
Proficiency in integrating third-party platform APIs to streamline SEO data collection and analysis, enhancing efficiency and depth of insights.

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