Sr. Account Strategist

4 weeks ago

Grand Rapids, United States BISSELL Full time

Overview:

As the Senior Account Manager GPD Programs, you lead the planning and development of strategies, programs, and stories created to deliver the BISSELL brand; helping people and pets share happy, healthy homes. You see yourself first as a strategic business partner and second as a storyteller, connecting the needs of the consumer to the goals of the business through cross-channel initiatives. This role is accountable for leading the Comms Plan, content strategy, and cross-channel activation plans for product launches.

Reporting to the Director of Delivery & Operations (D&O) the Senior Account Manager GPD Programs is an expert in their assigned categorys marketing plans, and business goals. They are also masters at harnessing consumer and cultural trends to deliver successful activation plans delivering compelling and action driving experiences.

This position provides mentorship and guidance, as well as feedback to the greater D&O team to continuously evolve our strategies, programs, and stories, advancing content at pace with the dynamic consumer landscape; while also working with their direct report(s) to deliver goals and development. They will establish strong working relationships with BISSELL global teams, outside agencies, and other internal BISSELL departments to develop the plans meeting or exceed their goals and objectives.

The Senior Account Manager GPD Programs works closely with the Product Marketing, Consumer Insights, and Integrated Marketing leads every day to deliver business goals and compelling consumer experiences.

Responsibilities:
  • Lead and influence the development of a differentiated content strategy creating step-change value for BISSELL through purpose and product stories relevant throughout the shopper journey.
  • Actively develops strategies and programs in partnership with Product Marketing and Integrated Marketing Leads to deliver business goals.
  • Leads GPD cross-channel programs.
  • Engages across all phases of production to deliver timely Communication Plans.
  • Accountable for actionable feedback across content creators and teams to deliver the programs goals and Comms Plan.
  • Present up and out as needed to drive stakeholder approval and amplify program successes and learnings.
  • Manages direct report(s) providing clear goals, direction, and career development plans with clarity and empathy; fostering a supporting and successful relationship.
  • Partners with Manager/Assoc. Manager of D&O to understand and deliver the Treasure Map System tollgates and phases.
  • Uses data and measurement tools to monitor, assess and measure content engagement, partnering with Analytics teams as needed.
  • Manages multiple projects simultaneously, working with internal resources to deliver on specification, on time, and within budget. Prepares, tracks, and meets project success criteria, schedules, and budgets.
  • Masters project management platforms, like Workstream / Workflow or other project management tool to stay updated on all current projects and deliverables.
  • The ability to self-direct, multi-task, and prioritize assignments with strong attention to detail.
  • May be required to perform other duties as assigned.


Qualifications:

Required Core Competencies:

  • Self-Management Learning Versatility
  • Strategic Agility
  • Process Management
  • Action Oriented
  • Managing Through Systems
  • Continuous Improvement
  • Managerial Courage

Required Experience/ Education:

  • Degree minimum: Four-year degree
  • Specific concentration: Brand Strategy, Integrated Marketing, Consumer Insights, Meda Strategy
  • Experience level: 8+ years of experience in brand/account strategy, marketing communications, social, influencer & digital media, or related field.

Specialized Training or Skills Required:

  • Understands and can assist in the development of holistic campaign planning and ability to conceive effective communications.
  • Understands branding with an ability to gather relevant competitive and industry information and the critical skills to apply to relevant campaigns and practices.
  • Experience with project management solutions like Workstream or Microsoft Project.
  • Ability to lead manage project team with appropriate follow-up, persuasion, facilitation, and delegation.
  • Excellent written and verbal communication skills, command of the English language, grammar, and punctuation.
  • Ability to handle multiple priorities and projects with tight deadlines and many moving parts.

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