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Senior Engagement Strategist
4 weeks ago
Interested in working for a dynamic agency that empowers its people to produce industry-pioneering work? Join us at RevHealth, an independent pharmaceutical healthcare marketing and ad agency. We are committed to bold, innovative thinking and fearless creativity, transcending the expected to deliver exceptional, competitive, and scientifically savvy work for our clients. We thrive on collaboration, rich clinical rigor, and solutions-oriented thinking. If you're looking for a workplace that champions both your personal growth and cutting-edge client
solutions, consider joining our team.
The Senior Engagement Strategist will analyze business objectives and the competitive landscape while developing multi-channel strategies for our clients, leveraging a rich background in the digital marketing industry. This role will work with clients and internal teams to shape and optimize a brand's multi-channel footprint and ensure consistency with the strategic vision.
What You'll Do:
- Work alongside account, strategy, and creative teams to ensure that digital and engagement strategies are properly integrated within the larger marketing programs
- Leverage audience targets, analytics data, digital trends, user behaviors, competitive audits, and asset/experience evaluations to understand the brand situation and develop informed marketing approaches
- Support in the defining of audience archetypes, customer micro-journeys, content needs, and engagement pillars through a combination of independent and client-provided research
- Serve as a champion for best practices and trends across digital, social, mobile, and traditional media
- Track, distill, and share relevant digital, technological, and innovation insights while making recommendations for optimizing tactics to the broader team to apply to client solutions
- Effectively present strategy plans in various settings with internal and external clients
- Deliver optimal customer experiences by aligning digital marketing strategies with client's business goals and evaluating multiple touchpoints
- Lead engagement workshops for tactical planning and pitches
- Experience: 5+ years in digital marketing or engagement strategy (pharmaceutical agency experience preferred).
- Expertise: Proven ability to create and refine content strategies using data and competitive analysis.
- Skills: Strong understanding of integrated marketing disciplines, including content strategy, CRM, direct marketing, and SEO/SEM best practices
- You act with integrity and drive results in a way that makes everyone better
- You are endlessly curious and eager to learn
- You choose fearlessness in pursuit of innovation, growth, and excellence
- You are focused on delivering exceptional results to clients
- You create new and better ways for the organization to be successful
- You work hard and want to have fun while you do so. You celebrate wins, enjoy building relationships with clients and teammates and remember to enjoy the journey of delivering exceptional results
RevHealth is committed to hiring the best team possible to create revolutionary brand experiences that inspire change. We believe that we need a diverse set of perspectives to deliver the best possible solutions for our clients. We look for talent from a wide range of backgrounds - including but not limited to - race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status. If you are looking for a positive team environment and are looking to be successful in the healthcare marketing world, join us
