Marketing Content Developer

4 weeks ago

Nashua, United States Wakefield-Vette Full time

Wakefield Thermal is seeking a motivated, energetic, and entrepreneurial Marketing Content Developer to join its growing and dynamic organization. The ideal candidate will be skilled and experienced in a variety of marketing disciplines with the main focus on supporting Wakefield Thermal's Market & Brand Strategy.Driving social media & website management, leveraging graphic design talent to create engaging and industry focused media, and supporting the sales organization with various project work are the main priorities of the role. Our intention is to find a creative and innovative marketing professional that takes pride in their work and has a salacious appetite for success. A business savvy & creative individual that can leverage the ever-changing technologies to benefit robust marketing campaigns in support of our sales organization will thrive in this engaging role.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Support a coordinated marketing plan that drives awareness and trial of our existing and new product offerings.
  • Through exceptional design skills and a creative mindset, develop compelling visuals for selling materials, packaging, swag items, trade booths, style guides, and company content.
  • Support customer acquisition through performance marketing activity on major digital platforms including social, paid search, and display.
  • Support Business Development & Sales team members with collateral specific requests to help grow each channel's lead generation/ sales funnel.
  • Liaise with engineering team to create technical data sheets and develop additional appealing, compelling and lucrative marketing content.
  • Develop and publish website content.
  • Analyze media KPIs centered around customer retention, target audience, and channel mix and then proactively analyzes relevant information to deliver important details to key internal stakeholders.
  • Connect Thermal Engineering industry partners to our product line through relevant marketing initiatives and campaigns that are creative, fresh and position us as an industry pioneer.
  • Coordination of projects and campaigns, working openly and collaboratively with the wider departments and stakeholders to support the execution of marketing requests.
  • Event planning & support and trade show marketing (pre- and post-show) as well as trade show management (ordering furniture, shipping booths, electrical, vendor management, registration, invoicing etc.


REQUIREMENTS:
  • Bachelor's degree in marketing, business, or relevant field preferred
  • 3-5 years of progressive marketing experience, preferably in manufacturing, engineering, or a technically related industry.
  • Exceptional graphic design technical skill sets to include experience with: Adobe creative suite (photoshop, illustrator, in design). Canva would be a plus.
  • Proven skill sets in creating engaging, creative and informative content. Strong working knowledge of website content management tools.
  • Excellent working knowledge of Microsoft Office suite and marketing analytics tools.
  • Strong verbal and written communication skills.
  • Ability to collect and analyze market data to leverage within the marketing and business development group for strategic and tactical planning purposes.
  • The ability to multi-task and effectively prioritize and manage multiple responsibilities and projects in a fast paced, dynamic business environment.
  • Capacity to perform both tactical and strategic work in a concise and organized manner.
  • Successful track record of managing performance marketing channels including, but not limited to social, paid search, and display.
  • A creative, fun, and energizing professional with a go-getter attitude and a forward-thinking mindset.

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