Marketing Coordinator

1 month ago

Dallas, United States Kelly CPA Full time

Job details

Part-time Marketing Coordinator needed for the Downtown Dallas area

Temporary Contract

$20-25hr / M-F / 20-29hrs week

Fully Onsite

Responsibilities:

  • Filtering through influencers coming in through our new intake form (social channels)
  • Classifying them and handling data entry into internal software with accuracy
  • Managing 3PL (third party logistics) setup for inventory to be mailed, and coordinating samples and stock levels
  • Managing communication-general for Slack channels for all new influencers
  • Finding gifting opportunities with existing and new influencers (identifying and creating a calendar setup)
  • Collecting and verifying addresses for influencers and inputting them into records and systems
  • Scouting new influencers and inputting them into the system
  • Assisting in local event coordination like hands-on setup or item pickups or deliveries
  • Coordinating different seeding campaign programs
Overall job duties:
  • Actively contribute to the Cetaphil's social influencer strategy through weekly share outs and participation in team meetings / Capture key learnings and findings
  • Analyze the social and influencer competitive space to identify new opportunities to evolve Cetaphil's social media strategy
  • Assist with coordination and tracking of influencer seedings
  • Support Cetaphil's produced video DAM with channel management inclusive of channel auditing, programming and tracking content usage/talent rights
  • Support shoot preparation on site, and location and On site event support acting as an influencer support
  • Contribute to our Influencer marketing competitor analysis and Cetaphil program learnings-assisting the team in evolving the Influencer Program to be differentiated in the space
  • Collaborate with influencers to create compelling content and cultural moment/ trends, content that resonates with our brand's commitment
  • Contribute to the development of strategic content plans for influencer marketing campaigns by incorporating insights gathered from influencer marketing software
  • Ensure that content plans align seamlessly with Cetaphil Brand values, leveraging data-driven decision-making to enhance campaign effectiveness
  • Review and filter through influencer gifting initiatives, ideate personalized packages that resonate with the Gen-Z audience and other groups
  • Conduct thorough influencer discovery within the Gen-Z demographic, identifying rising stars and authentic voices that align with Cetaphil's values
  • Build comprehensive gifting and seeding lists by ensuring alignment with campaign/ product objectives and influencer profiles net new and existing
  • Foster meaningful relationships through strategic gifting, including personalized or milestone send-outs, to enhance brand visibility and foster genuine connections with influencers
  • Take charge of organizing inventory with our 3PL for influencer gifting/ seeding, maintaining accurate records of product stock and ensuring timely restocking, including that for the product closet
  • Develop a deep understanding of Cetaphil's product line and key features, enabling effective communication with influencers
  • Stay abreast of industry trends and recommend incorporating relevant trends (sounds, music, and meme's)
  • Engage with cross-functional teams, including Marketing, Sales, and Brand, fostering alignment and synergy in influencer marketing and conversion efforts
  • Design visually appealing and engaging presentations for influencer marketing campaigns, ensuring alignment with brand aesthetics and guidelines
  • Transform data and insights into compelling visual narratives, making complex information accessible and impactful for internal and external stakeholder
Skills
  • Exceptional knowledge and pulse of current beauty and influencer trends
  • Proficient in relevant social channels, including Instagram, Facebook, Pinterest, YouTube, Snapchat, X, TikTok and emerging channels
  • Ability to quickly adapt to ever-changing Influencer and social landscape
  • Well organized with a strong attention to detail
  • Personable and flexible with demands and changes in a fast-moving business environment
  • Organized, detail-oriented, and proactive
  • Passion for beauty, cosmetics, skincare and CPG Lifestyle brands
  • Ability to support multiple projects and problem-solve in a deadline quick work environment
  • Must be able to work from the Dallas Office

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