Consumer Relations CO-OP

1 week ago

Milton, United States The Boston Beer Company Full time
Job Description

The primary responsibility of the Communications Co-Op for Dogfish Head is to develop and execute public relations efforts in support of all Dogfish Head hospitality locations including Dogfish Head Brewings & Eats, Chesapeake & Maine, the Milton Tasting Room & Kitchen, and the Dogfish INN, as well as the brand's Beer & Benevolence program.

The purpose of this role is to generate external interest in, and drive traffic to, our retail locations through compelling media relations strategies and tactics. This person also will assist on other publicity efforts for Dogfish Head and potentially with other Boston Beer local taprooms as needed.

Responsibilities:
  • Responsible for creation of execution of PR efforts for each retail location that supports the overall marketing strategy and programming calendar to reach audiences on a local, regional and national level
  • Manage day-to-day PR strategy and execution while acting as the liaison between key internal players including legal team, partners and agencies
    • Work alongside Social Media Coordinator, Marketing & Events Specialist and Beer & Benevolence team to coordinate efforts including timing of announcements, social media & email newsletter content, event listings, media interviews, etc.
    • Support PR for national brand releases when applicable and aligning with Communications Manager on local efforts
  • Coordinate communication of plans and programming into events calendars
  • Build media lists, draft press releases and pitches, execute media outreach and follow up, and contribute to coverage tracking and analysis
  • Trafficking press releases through key internal players and legal team
  • Manage all external PR inquiries and coordinate with local teams and/or best spokesperson
  • Handle all media inquiries for TV, film, social media, etc. working with legal for proper agreements
Engage with local & regional organizations including tourism boards, chambers of commerce, non-profits, etc. to build relationships, and stay top of mind

Required:
  • Interest and/or experience in communications, journalism, marketing or public relations.
  • Proven communication skills, including strong writing ability.
  • Creative thinking ability and outgoing disposition.
  • Highly organized, flexible, self-motivated, and able to succeed in a dynamic, fast-paced environment.
  • Ability to work independently or cross functionally through team collaboration.


Some Perks:

When candidates join Boston Beer's Early Talent Program, Brew Your Future, our early talent coworkers are empowered with impactful projects and learning sessions that contribute to real business outcomes, in addition to an inclusive, welcoming experience. There are many employee resource groups they can join and development training programs they can participate in. Our Early Talent program is made up of hands-on training in the office and at its breweries. Interns and Co-ops have the chance to meet with leaders at weekly lunch and learns to give them more insight into different parts of the business as well as skill building sessions. Each co-op and intern are encouraged to have weekly 1-on-1 check-ins with their manager to ensure their goals are aligned, and they are on the path to be successful at their time with Boston Beer. They are also required to do a final presentation that they present to the business leaders at the end of each cohort to demonstrate what they have learned.

Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran's Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact jobs@bostonbeer.com for assistance.

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