Senior Digital Marketing Analyst

1 week ago

Minneapolis, United States Capitol Pain Institute Full time

Description CPIhealth is a rapidly expanding network of Interventional Pain Management Practices searching for a strategic, results-driven Senior Digital Marketing Analyst. The ideal candidate will have a strong entrepreneurial mindset, with proven experience in digital marketing, analytics, and lead generation. This role is essential in developing and executing innovative digital strategies to increase community awareness, boost patient engagement, and support the organizations growth objectives. The Senior Digital Marketing Analyst will oversee all digital marketing initiatives, leveraging strategy, data analysis, and creative execution to maximize ROI across digital channels. They will collaborate with internal teams and external partners to enhance CPIhealths visibility, effectively reach and engage potential patients, and convert interest into scheduled appointments. Essential Functions: Demonstrated experience with key marketing platforms such as Google Ads, Google Analytics, CRM systems (e.g., HubSpot), marketing automation tools, and SEO tools. Develop and execute comprehensive, full-funnel digital marketing strategies that drive patient acquisition and retention. Manage performance marketing campaigns, SEO efforts, and digital content initiatives to enhance visibility and engagement. Create dashboards and automated reporting tools; translate data insights into actionable business recommendations. Own campaign KPIs, monitor performance, and prepare regular reports for stakeholders. Lead conversion rate optimization efforts by leveraging testing platforms and analyzing customer insights. Coordinate the integration of marketing tools to improve results and streamline workflows. Collaborate with cross-functional teamsincluding sales, operations, and vendorsto align marketing efforts with organizational objectives. Monitor industry trends and competitor activity to identify new growth opportunities. Ensure all digital assets and campaigns adhere to best practices in data tracking, segmentation, and attribution modeling. Track record of achieving measurable growth, lead generation, and ROI through strategic digital marketing efforts. Manage marketing budgets, forecasts, and project timelines efficiently, ensuring goals are met. Requirements Bachelors degree in marketing, statistics, or a related field. 5+ years of digital marketing experience, including 12 years in a leadership role. Relevant certifications in Google Ads, Google Analytics, and HubSpot; Meta Blueprint is a plus. Experience with multi-touch attribution, segmentation, and managing paid media budgets. Strong understanding of conversion paths, CRO, and retargeting tactics. Proficiency with CRM and marketing automation platforms (e.g., HubSpot). Exceptional organizational skills with a keen eye for detail. Outstanding written and verbal communication skills to engage diverse audiences. Strong decision-making abilities, with the capability to prioritize tasks with minimal oversight. Collaborative team player with resourceful problem-solving skills. Adaptable, dependable, and able to thrive in a fast-paced environment with shifting priorities. CPIhealth offers competitive pay, medical benefits, vacation, and paid time off, vehicle/mileage reimbursement, 401(k), and life insurance. Be a part of a growing company #J-18808-Ljbffr

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