Tagging architect

Tagging architect Hartford - CT Google Analytics Tableau Mobile app development

Job summary Experienced in performing analysis and reporting via Digital Analytics platforms Technical competency for digital analytics implementation, validation and reporting Served as the tagging architect by evolving and managing the solution design reference documentation which outlines variables, rules across web properties and applications Developed and implemented coding practices for site tagging. Well versed with Agile methodology. Created industry standard tagging repositories for digi 3.Experience 7to10Yrs 4.Required Skills ,Google Analytics,Tableau 5.Nice to have skills ,Tealium, Tealium Audience stream, Dataiku, Observepoint

Roles & Responsibilities

Participate in brainstorming sessions with business stakeholders Gather business requirements for upcoming sprints Determine business objectives and KPIs Serve as Tagging Architect and also work independently on tagging implementation. Collaborate with cross functional teams to successfully deliver digital analytics projects Develop and implement coding practices for site tagging on traditional and Angular frameworks Perform analysis and reporting via Digital Analytics platforms Perform

Tag

validation, support Prod releases Create custom reports in

Tableau,

Data Studio, Tealium AudienceStream and Google Analytics Perform analysis and ad-hoc reporting via Digital Analytics platforms Experienced in performing analysis and reporting via Digital Analytics platforms Technical competency for digital analytics implementation, validation and reporting Served as the tagging architect by evolving and managing the solution design reference documentation which outlines variables, rules across web properties and applications Developed and implemented coding practices for site tagging. Well versed with Agile methodology. Created industry standard tagging repositories for digital analytics Managed Tealium and Google Analytics configurations including variables, classifications, rules and data layer Tested and validated the implementation of Adobe Data Workbench and Google Analytics Premium tagging changes throughout the development lifecycle Implementation of first party and third party tags via tag management system Well versed with Agile methodology, Kanban, Rally

Diverse Lynx LLC is an Equal Employment Opportunity employer. All qualified applicants will receive due consideration for employment without any discrimination. All applicants will be evaluated solely on the basis of their ability, competence and their proven capability to perform the functions outlined in the corresponding role. We promote and support a diverse workforce across all levels in the company. #J-18808-Ljbffr