![Yamaha](https://media.trabajo.org/img/noimg.jpg)
Product Marketing Manager/ Winds
3 weeks ago
Yamaha employees are committed to helping everyone progress, express and connect through music and sound. We offer innovative, finely crafted and award-winning products for the entire journey. As the world’s largest musical instrument manufacturer, we are known for our quality, customer service and innovation.
Purpose of Role
Product Marketing owns the upstream portion of a product’s journey to market by leading the positioning of the product and the development of a go-to-market strategy to ensure the product is set up for success. Product Marketing leads the ongoing management of the products in the category by recommending and establishing effective and competitive pricing, monitoring product performance, and managing the overall product lifecycle in our market. Product Marketing leads the ongoing management of the products in the category by recommending and establishing effective and competitive pricing, monitoring product performance, and managing the overall product lifecycle in our market.
Key Accountabilities Include
Ensure Product Marketing strategy maps to the overall YCA product category marketing strategy
Ensure sales growth through effective channel strategy and product positioning, pricing, and distribution
Ensure that Marketing, Sales and Customer Service teams (and other relevant internal stakeholders) understand the category's product functions and features in support of overall product education objectives and successful product life cycle management.
Develop Yamaha product Go-To-Market strategies for assigned product categories to create customer demand and preference for Yamaha products
Drive alignment between internal stakeholders (Product Marketing, Sales, and Customer Service teams) and YCJ to ensure product is ready for market.
Ensure accurate review and assessment of YCA product category supply chain
Core Functional Competencies
Customer Insights - Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions
Market Understanding - Knowledge of market and Yamaha's position in it, as well as prospective customer base
Marketing Strategy Development - Select a course of action to achieve marketing goals
Pricing Methods - Determine best, competitive pricing for products and services to maximize profits
Product Development- Modify and improve an existing product; introduce a new product so that new or additional benefits meet an identified customer need or market niche
Technical Product Acumen - Demonstrate in-depth knowledge of Yamaha's products and services
Product Marketing - Determine how to bring a product to market. This includes deciding the product's positioning, its customer value proposition (CVP), ensuring salespeople and customers understand it, and monitoring its health and product life cycle in market.
Project Communication Management - Determine how to bring a product to market. This includes deciding the product's positioning, its customer value proposition (CVP), ensuring salespeople and customers understand it, and monitoring its health and product life cycle in market.
Core Behavioral Competencies
Customer Focus
Decision Quality
Plans and Aligns
Collaborates
Self-Development
Situational Adaptability: Adapting approach and demeanor in real time to match the shifting demands of different situations.
Yamaha Way (will, integrity, initiative, challenge, commitment)
Qualifications
Ideal
Demonstrated success in the Winds & Strings, Musical Instruments industry and its target market
Demonstrated success using qualitative and quantitative data to derive customer and/or business insights in support of product life cycle management
Experience developing go-to-market strategies and plans for new product launches with top consumer brands
Demonstrated success working and influencing others in a high-volume, matrixed organization
Proficient in Microsoft Office with advanced PowerPoint and Excel skills
Budget management
Able to travel up to 25% of the time, including overnight and weekends
Preferred
Demonstrated success influencing and leveraging research & development / product development within a consumer products organization to expand breadth and/or depth of a product line.
Demonstrated success translating product specifications into end-user features and benefits.
Experience presenting product information to a broad audience, up to and including senior leaders in an organization.
Experience collaborating across multiple geographies and cultures.
Here’s What We’ll Bring
Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions
Performance based bonus program
Robust employee wellness programs including free music lessons
Generous Wellness reimbursement program
Tobacco cessation reward program
Private concerts from award winning artists
Discounted hotel, travel, entertainment, and other attractions
Employee product purchase program
Flexible work options (including hybrid and 9/80 schedule)
Casual dress
Vacation, sick-time and personal floating holidays
Monthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events
Inclusive and passionate culture
We foster a culture in which everyone feels welcomed, included, and valued; and recognize that diversity contributes to the success of Yamaha
Compensation
Up to $112,000 per year
The posted compensation is the base pay.
This is the hiring range and does not include bonus potential or the value of benefits. The hiring range does not reflect total earning potential over time. Final offers within the posted compensation range are based on qualifications, skills and experience required for the role.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
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