Growth Marketing Campaign Manager

5 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Lansing Building Products has supplied professional contractors with high-quality building products since its founding in 1955. Led by third generation President & CEO Hunter Lansing, we remain true to the family values and mission of Respect, Service and Excellence in everything we do. A certified Great Place To Work, Lansing has nearly 2,000 associates in 112 branches serving customers in 35 states along with Home Office locations in Richmond, VA and Waltham, MA. We exist to make a positive impact in peoples lives and are focused on delivering a best-in-class experience to our associates and our customers. The Growth Marketing Campaign Manager leads the planning, execution and management of Lansing Building Products integrated marketing campaigns to fuel customer acquisition, engagement, and retention. The ideal candidate will serve as a campaign conductorsetting strategy, aligning stakeholders, and working with Lansings external agency partner to bring campaigns to life. Success in this role requires a strong mix of strategic thinking, cross-functional collaboration, and performance management to ensure every campaign is executed effectively and delivers measurable business outcomes. Essential Duties And Responsibilities Campaign Leadership Define campaign strategies and objectives that support sales priorities and business goals. Manage and direct agency support in building digital marketing plans to drive traffic to company websites and landing pages, including SEO/SEM, email marketing, paid social media, and online advertising. Develop acquisition and retention campaigns to promote products & services, program enrollment, and other business objectives. Provide clear direction, briefs, and feedback to Lansings agency partner, ensuring campaigns are executed on time, on brand, and on budget. Serve as the central point of accountability for campaign planning, execution, and performance. Performance & Optimization Collaborate with marketing Insights (internal & agency) to establish, measure and report on the performance of all omnichannel marketing campaigns (ROI and KPIs). Assess and optimize where needed. Establish and track KPIs such as qualified leads, conversion rates, pipeline contribution, CAC, and retention. Partner with the agency to analyze performance data, uncover insights, and recommend optimizations. Partner closely with the Customer Program Manager to build and maintain promotions in Lansings ERP. Drive a test-and-learn approach, encouraging experimentation with channels, messaging, and formats to identify scalable growth opportunities. Work closely with Director of Brand, Marketing Insights Manager and UX/UI Manager, to develop and implement customer segmentation, personas, and journey maps. Identify opportunities to acquire new customers and drive customer retention. Responsible for digital marketing and paid media budget. Collaboration & Communication Manage campaign calendars, budgets, and timelines to ensure smooth coordination between internal teams and the agency. Facilitate strong cross-functional alignment with Sales and operations teams for maximum campaign impact. Share campaign results, insights, and recommendations with leadership through dashboards and reporting. Preferred Qualifications QUALIFICATIONS AND PREFERRED SKILLS: 5+ years of B2B marketing experience, preferably in building products, distribution, or related industries. Proven experience leading integrated campaigns and managing external agencies. Strong ability to brief, guide, and evaluate agency work to ensure strategic and brand alignment. Proficiency with marketing performance measurement and reporting (Google Analytics, HubSpot, Salesforce, or similar). Strong communicator, collaborator, and project manager, skilled at aligning multiple stakeholders. Data-driven mindset with a track record of optimizing campaigns for growth. Strong critical thinking and problem-solving skills. Skill in Microsoft Office applications. Education And Experience Requirements Bachelors or Masters Degree in Marketing or related fields. A Career With Lansing Building Products Offers Coverage to support your overall well-being: Medical, Dental, Vision, HSA with company contributions, Health Advocate and EAP Investment in your future: Competitive 401k, Employer Match of 50% up to 15% of salary Culture: Great Place to Work Certified every year since 2019 Work/Life Balance: Paid Vacation & Sick Days Growth/Development: Tuition Reimbursement & Training Programs Other Added Benefits Company Paid Parental Leave Company Paid Life Insurance Short Term & Long-Term Disability Paid Holidays Health and Wellness program Volunteer Time Lansing Building Products is proud to be an equal opportunity workplace committed to building a diverse team of qualified individuals. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Wholesale Building Materials Referrals increase your chances of interviewing at Lansing Building Products by 2x Get notified about new Marketing Campaign Manager jobs in Richmond, VA. #J-18808-Ljbffr