Marketing Director

Your job is more than a job

The Director of Marketing and Communications will develop and direct hospital-wide marketing plans and initiatives as well as manage day-to-day operations. Responsible for maintaining and growing the hospital's market presence, internal and external communications, community relations and community outreach program(s) and digital and social media. Leads, coordinates, implements marketing and communication strategies and tactics. Ensures marketing communication plans are consistent with organizational values, strategic goals, and business strategies.

GENERAL DUTIES

Creates, implements, and measures the success of a comprehensive marketing and communications department that will enhance the hospital's image and position within the marketplace and the general public, facilitates internal and external communications:

• Oversees hospital marketing, communications and public relations activities, related materials including publications, media relations, social and digital, etc.
• Ensures articulation of hospital's desired image and position. Ensures consistent communication of image and position throughout the hospital and all constituencies, both internal and external.
• Supports service-line marketing by helping to define target markets, assess customer needs and service quality characteristics, formulating marketing plans to meet those needs and analyzing effectiveness of marketing initiatives.
• Coordinates media interest in the hospital and ensures regular contact with target media and appropriate response to media requests. Serves as the hospital's spokesperson to the media and other community, legislative and professional external groups.
• Manages production (design, writing, editing, distributing) of news releases and media advisories, website content, correspondence, presentations/speeches, internal and external publications, and other articles and collateral material.
• Supports marketing team with community outreach and sponsorship activities, hospital week observances and employee-related events.
• Provides advertising, marketing and logistical support for special events and community outreach projects (open houses, consumer and/or physician events, health fairs, seminars and screenings, and other community outreach activities).
• Attends to the details of special event implementation and follow-up, collaborating with internal personnel and external resources, as necessary.
• Supports the implementation of the internal communication strategic plan and related activities.
• Utilizes tools and resources, such as CRM, incorporates market research and data into marketing initiatives to create research-driven marketing initiatives with measurable objectives.

Leads strategy development and implementation of Customer Relationship Management (CRM) tool:

• Develops and implements campaigns designed to support retain current patients and grow market share.
• Provides regular reporting on CRM efforts, including return on investment to the organization. Ensures CRM and marketing automation initiatives drive and support key strategic goals.

Develops department budget, monitors progress, provides regular status reports, ensures adherence and evaluates performance:

• Plans, allocates, and manages department budget by anticipating expenditures. Accurately forecasting resource needs/costs and properly accounting for expenses to meet requirements and achieve fiscal responsibility.
• Creates regular reports documenting marketing, communications initiatives and related metrics and accomplishments for distribution to hospital and system leadership and other stakeholders, such as the Board and Board Committees.
• Communicates the status of projects and initiatives in hospital and system Marketing meetings, sharing any changes in advance of deadlines, as appropriate.
• Ensures effective measurement of marketing results and takes corrective action to achieve objectives while staying within designated budgets.

Responsible for editorial direction, design, production, and distribution of all hospital publications and brand standards:

• Manages the content development, brand consistency, distribution, and maintenance of all print and electronic collateral such as newsletters, brochures, media reports, e-newsletters, and websites.
• Coordinates the appearance of all hospital print and electronic materials such as letterhead, use of logo, brochures, etc.

EXPERIENCE QUALIFICATIONS

• Required: 3 years of supervisory experience required.
• Required: Previous experience as a marketing or public relations practitioner.

EDUCATION QUALIFICATIONS

• Required: Bachelor's Degree in Marketing, Communications, Public Relations or a related field.
• Preferred: Master's Degree in Marketing, Public Relations or a related field.

WORK SHIFT:

Days (United States of America)
LCMC Health is a community.

Our people make health happen. While our NOLA roots run deep, our branches are the vessels that carry our mission of bringing the best possible care to every person and parish in Louisiana and beyond and put a little more heart and soul into healthcare along the way. Celebrating authenticity, originality, equity, inclusion and a little "come on in" attitude is the foundation of LCMC Health's culture of everyday extraordinary

About West Jefferson Medical Center

West Jefferson Medical Center, a cornerstone of LCMC Health's incredible community of care, is regionally recognized and nationally accredited. For over 60 years, we've been the hospital-of-choice on the west bank of Jefferson Parish for health, wellness, and family-centered care. Learn more about West Jefferson Medical Center and our Leapfrog "Grade A" Hospital Safety distinction

Your extras

• Deliver healthcare with heart.
• Give people a reason to smile.
• Put a little love in your work.
• Be honest and real, but with compassion.
• Bring some lagniappe into everything you do.
• Forget one-size-fits-all, think one-of-a-kind care.
• See opportunities, not problems - it's all about perspective.
• Cheerlead ideas, differences, and each other.
• Love what makes you, you - because we do

You are welcome here.

LCMC Health is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.

The above job summary is intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties and responsibilities. LCMC Health reserves the right to amend and change responsibilities to meet organizational needs as necessary.

Simple things make the difference.

1. To get started, take your time to fully and accurately complete the application for employment. Incomplete applications get bogged down and are often eliminated due to missing information.

2. To ensure quality care and service, we may use information on your application to verify your previous employment and background.

3. To keep our career applications up-to-date, applications are inactive after 6 months and, therefore, require a new application for employment to be completed.

4. To expedite the hiring process, proof of citizenship or immigration status will be required to verify your lawful right to work in the United States.

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