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CRM Campaign Specialist

3 months ago

Miami, United States Warner Bros. Discovery Full time
Welcome to Warner Bros. Discovery... the stuff dreams are made of.

Who We Are...

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

YOUR NEW ROLE

The CRM Campaign Specialist will be responsible for building and deploying marketing email, push, and in-app campaigns for Max in the LATAM region. S/he is a CRM operations professional who is detail-oriented, truly passionate about CRM, and has excellent campaign management skills.

YOUR ROLE ACCOUNTABILITIES
  • End-to-end campaign management, including:
    • Recommend best practice for audience segmentation and set up method to launch a successful marketing program or campaign
    • Building ad-hoc and automated campaigns within the Braze platform
    • Routing campaign builds through necessary stakeholders
    • Tracking campaign status and scheduling on the project board
    • Deploying campaigns in Braze
  • A/B testing campaign development and execution
  • Partner closely with stakeholders from marketing strategy to fulfill strategic objectives
  • Partner closely with creative, MarTech, and legal to fulfill campaign requests.
QUALIFICATIONS & EXPERIENCE
  • Min. 2 years of experience in CRM operations (email and push) with an enterprise-level ESP; in-app messaging experience is a plus
  • Basic knowledge of lifecycle marketing
  • Experience with audience segmentation tools; Braze experience preferred
  • Experience in managing projects through Asana, JIRA, Monday.com or a similar platform
  • Basic knowledge of email and push best practices
  • Intermediate skills in Excel
  • Strong interpersonal and communication skills with an excellent attention to detail
  • Ability to liaise with creative, marketing and business teams
  • Strong team focus with outstanding organizational and resource management skills
  • Bachelor's Degree in Business, Marketing, Communications or related field is preferred
  • Fluency writing and speaking in English and Spanish is required
  • Must be able to organize, prioritize and schedule a high workload efficiently


How We Get Things Done...

This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.