Campaign Marketing Specialist

2 weeks ago

Des Moines, United States Creatives On Call Full time

Our client seeks a professional to oversee multi-channel marketing and promotional campaigns aimed at enhancing brand visibility and generating high-quality leads for various lines of business, including asset management, trust services, private banking, institutional, and brokerage. This position plays a vital role in expanding existing client relationships and attracting new prospects. Collaboration with marketing colleagues and internal partners is integral to campaign planning and execution.

The ideal candidate will bring marketing campaign experience coupled with a strong focus on business and customer growth. Alignment with the marketing team's values, emphasizing results, innovation, and efficiency, is crucial.

Reporting to the Director of Marketing, this position is based in the Clayton, St. Louis office and requires full-time office attendance.

RESPONSIBILITIES Execute and support the promotion of brand, content, segment, and capabilities campaigns in existing footprint and expansion markets, including paid, earned, owned and internal marketing channels Develop marketing materials and collateral to complement the content plan and supplement officer interactions with clients and prospects Leverage a wide array of digital and non-digital marketing channels including email, digital, social, print, mail and other channels; test new marketing strategies to further build marketing capabilities and grow our insights into the various target audiences Facilitate internal working groups and partner with external vendors as needed to collaborate on the development and implementation of campaign journeys, marketing materials and special projects Organize and document project plans and project status for effective internal communication and collaboration to progress projects as expected and drive projects to timely and successful completion Perform other duties as assigned

REQUIREMENTS Knowledge and experience in marketing and communications, including writing marketing copy as needed for campaigns and marketing materials Knowledge and experience using content management and customer relationship management (CRM) systems and workflows to execute campaigns and deliver leads to sales Motivated and organized self-starter with strong attention to detail and ability to manage multiple priorities Ability to work cross-functionally, to collaborate and navigate within and across the organization while keeping business objectives front-of-mind Inquisitive, agile and strong team player with excellent written, collaboration, verbal and interpersonal communication skills Ability to remain adaptable and resilient to situations with an optimistic outlook and cast a positive shadow that is aligned with company culture and core values Intermediate level of proficiency with Microsoft Word, PowerPoint, Excel and Outlook

Bachelor’s degree in marketing or communications or equivalent combination of education and experience required 3+ years of marketing or related experience required 3+ years of experience in the wealth management and/or investment management industry preferred Marketing experience in financial services or luxury brands preferred Experience or exposure partnering with sales teams in a marketing function preferred

DESIRED SKILLS Content Development & Management Microsoft Word

Design & Production Microsoft PowerPoint

Marketing, Advertising & Account Services Microsoft Excel

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