Brand Manager

2 weeks ago

Austin, United States Onnit Full time

At Onnit, we're on an exhilarating journey-from our roots as a founder-led startup to establishing a robust consumer packaged goods (CPG) foundation and expanding our retail presence. As a Brand Manager, you'll be at the forefront of this transformation, driving our base business and innovation strategies, shaping our brand, and contributing to our growth. You'll collaborate with cross-functional teams define our brand, media and creative strategies and bring our annual tactical plans to life. You will help develop and bring to market new, insight-driven innovations that resonate with our target consumer. You'll also support day-to-day tasks related to base business management. If you're passionate about growing our brands, creating products consumers love and having a lasting impact, this role is for you.

KEY RESPONSIBILITIES:

Base Business Management

  • Provide in-depth analysis of business performance for responsible areas and become expert on metrics for your product P&L
  • Provide regular reports to senior leadership on brand health and results, track KPIs for new product launches.
  • Play a meaningful role in the delivery of your brand's P&L goals and the creation and delivery of the financials of your initiatives
  • Manage direct marketing expense (DME) planning and spend for your brand, including ongoing budget management
  • Review all elements including pricing strategy, active SKU management, category management / assortment optimization, and consumption performance trends for your brand
Brand Strategy & Annual Planning
  • Lead annual brand and marketing planning, and periodic re-planning on your business
  • Develop deep knowledge of the commercial, operational, and financial dimensions of your business
  • Conduct external and internal assessments of the business environment, competitors, customers, market trends, and implications to the particular area of responsibility
  • Coordinate a variety of cross-functional teams for the business in order to deliver strategies and define short and long term goals, leveraging data driven demand signals to generate business growth opportunities.
Innovation
  • Collaborate with cross-functional teams to replenish 3-year NPD pipeline based on market trends, consumer insights and brand strategies.
  • Work with a variety of stakeholders to create and source innovative concepts that solve for unmet consumer needs; work closely with R&D on early stage product discovery and design.
  • Champion a culture of experimentation and continuous improvement within project teams.
  • Lead projects through the gate-keeping process, securing alignment among key stakeholders for project decisions.
  • Develop robust business cases, working closely with sales, finance, and operations on volume forecasts and P&L modeling.
  • Conduct consumer research and competitive analysis to inform data-driven decision making.
  • Work closely across marketing, sales, product and operations teams to drive brand growth.
  • Collaborate with external partners, agencies, and vendors to execute brand initiatives; manage vendor relationships
  • Foster strong relationships with myriad stakeholders to ensure brand consistency.
Requirements
  • Leader, driver, persuasive, strong interpersonal skills to work cross-functionally
  • Analytical, accountable, results oriented
  • Proactive, innovative, thought leader, trustworthy
  • Bachelor's degree in Marketing, Business, or a related field (Master's preferred)
  • Minimum 2 years of brand management experience, with exposure across base and innovation
  • Comfort translating data into actionable insights and brand narratives
  • Experience in Microsoft Office Suite (Excel, Word and PowerPoint)
  • Ability to work in ambiguity and thrive in a dynamic, multi-project, deadline-driven environment.
  • CPG experience preferred; DTC/E-Comm experience a plus
Benefits
  • Full medical, dental, and vision benefits
  • Basic Life Insurance
  • 401(k) eligibility with company matching
  • Flexible Vacation and time off policy
  • $100/month wellness stipend
  • Paid holidays
  • Competitive compensation
  • Tuition reimbursement
  • Fringe benefits including free access to Onnit Academy gym ; co-pay healthy meals; among many others


EOE race/color/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status

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